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Marketing Management, Global Edition

by Philip Kotler, Kevin Keller ...

For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory ... Read more

$51.99 USD

For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory
... Read more

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

by Alexander Osterwalder, Yves Pigneur ...

Series Book 1 - The Strategyzer Series
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" ... Read more

$22.00 USD

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas"
... Read more
The Unemployed Millionaire

Escape the Rat Race, Fire Your Boss and Live Life on YOUR Terms!

by Matt Morris ...

A self-made millionaire shows you how to make millions while living life on your own termsAt just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one, he was homeless and deeply in debt, living out of his car. It was then that he made a life-changing decision to re-invent himself and his career. By ... Read more

$14.00 USD

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A self-made millionaire shows you how to make millions while living life on your own termsAt just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one, he was homeless and deeply in debt, living out of his car. It was then that he made a life-changing decision to re-invent himself and his career. By
... Read more

Also available as: Audiobook
The Digital Transformation Playbook

Rethink Your Business for the Digital Age

by David Rogers ...

Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia ... Read more

$20.99 USD

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Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia
... Read more

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Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

by Marc Benioff, Carlye Adler ...

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com ... Read more

$17.00 USD

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How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com
... Read more

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Kotler On Marketing

How To Create, Win, and Dominate Markets

by Philip Kotler ...

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.Through Kotler's profound ... Read more

$13.99 USD

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.Through Kotler's profound
... Read more
Seeing Around Corners

How to Spot Inflection Points in Business Before They Happen

by Rita McGrath ...

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and ... Read more

$4.99 USD

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The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and
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The New Rules of Retail

Competing in the World's Toughest Marketplace

by Robin Lewis, Michael Dart ...

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. ... Read more

$12.99 USD

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it.
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Driving Digital Strategy

A Guide to Reimagining Your Business

by Sunil Gupta ...

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point ... Read more

$23.99 USD or Free with Kobo Plus

Also available as: Audiobook

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point
... Read more

Also available as: Audiobook
Marketing Insights from A to Z

80 Concepts Every Manager Needs to Know

by Philip Kotler ...

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the ... Read more

$9.89 USD or Free with Kobo Plus

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the
... Read more
What Great Brands Do

The Seven Brand-Building Principles that Separate the Best from the Rest

by Denise Lee Yohn ...

Discover proven strategies for building powerful, world-class brandsIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry ... Read more

$17.00 USD

Also available as: Audiobook

Discover proven strategies for building powerful, world-class brandsIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry
... Read more

Also available as: Audiobook
Better, Simpler Strategy

A Value-Based Guide to Exceptional Performance

by Felix Oberholzer-Gee ...

Named one of the best strategy books of 2021 by strategy+businessGet to better, more effective strategy.In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At ... Read more

$25.19 USD or Free with Kobo Plus

Named one of the best strategy books of 2021 by strategy+businessGet to better, more effective strategy.In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At
... Read more

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Marketing Management, Global Edition

People who read this also enjoyed

Business Model Generation

The Unemployed Millionaire

The Digital Transformation Playbook

Behind the Cloud

Kotler On Marketing

Seeing Around Corners

The New Rules of Retail

Driving Digital Strategy

Marketing Insights from A to Z

What Great Brands Do

Better, Simpler Strategy

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