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  • The Road to Wicked

    The Marketing and Consumption of Oz from L. Frank Baum to Broadway

    by Kent Drummond, Susan Aronstein, Terri L. Rittenburg ...
    Series series Literature, Cultural and Media Studies (R0)
    The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability— the capacity of artists, narratives, art forms, and genres to remain viable over time—and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and ... Read more

    $58.49 USD