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“kenneth roman”

Showing 1 - 12 of 12 results for “kenneth roman”
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  • Writing That Works, 3rd Edition

    How to Communicate Effectively in Business

    by Kenneth Roman, Joel Raphaelson ...
    The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political ... Read more

    $6.99 USD

  • The King of Madison Avenue

    David Ogilvy and the Making of Modern Advertising

    by Kenneth Roman ...
    From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David OgilvyFamous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education ... Read more

    $12.99 USD

  • Audiobook

    Writing That Works

    How to Communicate Effectively In Business

    by Kenneth Roman, Joel Raphaelson ...
    Narrated by Joel Richards ...

    Unabridged

    5 hours 3 min

    The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry-level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political ... Read more

    $24.99 USD

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  • The Adweek Copywriting Handbook

    The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

    by Joseph Sugarman ...
    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. ... Read more

    $17.00 USD

  • The Copywriter's Handbook

    A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

    by Robert W. Bly ...
    The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • How to Write a Good Ad: A Short Course in Copywriting - Second Edition

    Masters of Copywriting

    by Dr. Robert C. Worstell, Victor O. Schwab ...
    Series series Masters of Copywriting
    A Proven Marketing Course in 10 Simple Lessons"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them."Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge—and practice—of these fundamentals will determine the extent of his ... Read more

    $5.99 USD or Free with Kobo Plus

  • The Ultimate Sales Letter 4Th Edition

    Attract New Customers. Boost your Sales.

    by Dan S Kennedy ...
    Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Words that Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas: The Thesaurus to Help You Promote Your Products, Services, and Ideas

    The Thesaurus to Help You Promote Your Products, Services, and Ideas

    by Richard Bayan ...
    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with ... Read more

    $14.29 USD

  • Scientific Advertising

    by Claude C. Hopkins ...
    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able ... Read more

    $0.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    by Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Pour Your Heart Into It

    How Starbucks Built a Company One Cup at a Time

    by Howard Schultz ...
    **Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience."It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly**The success of Starbucks Coffee Company is one of the most inspiring business stories in ... Read more

    $10.99 USD

  • Boganaire

    The Rise and Fall of Nathan Tinkler

    by Paddy Manning ...
    In this impressive biography, freshly updated, leading business writer Paddy Manning tells the story of Tinkler's meteoric rise to wealth, and captures the drama of his equally rapid downfall.From blue collar to billionaire . . .Hunter Valley mine electrician Nathan Tinkler borrowed big in 2005, invested in coal and by 2011 was a billionaire. He had gambled on a rising market and won. He lived the ... Read more

    $6.99 USD