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“kenneth e clow”

Showing 1 - 12 of 12 results for “kenneth e clow”
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  • Concise Encyclopedia of Advertising

    by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack ...
    At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation ... Read more

    $89.99 USD

  • Essentials of Marketing Research

    Putting Research Into Practice

    by Kenneth E. Clow, Karen E. James ...
    This exciting new text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research ... Read more

    $116.99 USD

  • Concise Encyclopedia of Professional Services Marketing

    by Kenneth E. Clow, Robert E Stevens ...
    Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an ... Read more

    $61.99 USD

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  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    by Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Read more

    $118.89 USD

  • The McKinsey Engagement: A Powerful Toolkit For More Efficient and Effective Team Problem Solving

    by Ph.D. Paul N. Friga ...
    The third volume in the internationally bestselling McKinsey Trilogy, The McKinsey Engagement is an action guide to realizing the consistently high level of business solutions achieved by the experts at the world’s most respected consulting firms.Former consultant Dr. Paul Friga distills the guiding principles first presented in the bestselling The McKinsey Way and the tested-in-the-trenches ... Read more

    $24.69 USD

  • Diagnosing and Changing Organizational Culture

    Based on the Competing Values Framework

    by Kim S. Cameron, Robert E. Quinn ...
    The Third Edition of this key resource provides a means of understanding and changing organizational culture in order to make organizations more effective. It provides validated instruments for diagnosing organizational culture and management competency; a theoretical framework (competing values) for understanding organizational culture; and a systematic strategy and methodology for changing ... Read more

    $50.00 USD

  • Delivering Quality Service

    by Valarie A. Zeithaml ...
    Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model that, by balancing a ... Read more

    $12.99 USD

  • The Talent Management Handbook, Second Edition: Creating a Sustainable Competitive Advantage by Selecting, Developing, and Promoting the Best People

    by Lance A. Berger, Dorothy R. Berger ...
    THE DEFINITIVE GUIDE TO FINDING, DEVELOPING, AND KEEPING THE BEST TALENTThe most comprehensive book of its kind, The Talent Management Handbook has become the go-to resource for HR professionals, CEOs, and business leaders who want to take the lead in building a diverse, talented, and motivated workforce. Each section of this book offers state-of-the-art processes, step-by-step practical ... Read more

    $48.59 USD

  • I'm Sorry I Broke Your Company

    When Management Consultants Are the Problem, Not the Solution

    by Karen Phelan ...
    A Globe and Mail Top Business Book of the Year: "Skewers the mystique of management consultants … [an] entertaining guide for how not to manage a business." — Publishers WeeklyKaren Phelan is sorry. She really is. She tried to do business by the numbers—the management consultant way—developing measures, optimizing processes, and quantifying performance. The only problem is that businesses are run ... Read more

    $14.39 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • The Strategic Designer

    Tools & Techniques for Managing the Design Process

    by David Holston ...
    Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity.The design profession has been asking itself some important questions lately:How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in ... Read more

    $2.99 USD

  • Systems Thinking Strategy

    The New Way to Understand Your Business and Drive Performance

    by Jimmy Brown PhD ...
    Why are some organizations more successful than others? Is it better products? Is it a superior service model? Is it some mixture of the two? Is it merely a matter of lining up the products and services to meet the needs of the marketplace at a particular time? Or did they just get lucky? Many business leaders believe that the answer to these questions is a matter of strategy. Find the right ... Read more

    $3.99 USD

  • First Things Fast

    A Handbook for Performance Analysis

    by Allison Rossett ...
    An Essential Knowledge ResourceTHE WORLD OF LEARNING AND PERFORMANCE has changed significantly since the first edition of First Things Fast was published more than a decade ago. This thoroughly revised and updated second edition of the best-selling classic recognizes a world chock-full of technology, economic strains, and opportunities. How do learning and performance professionals plan in this ... Read more

    $57.00 USD