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Showing 1 - 12 of 12 results for “ken mccracken”
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  • Creating the Trusted Team of Advisers for a Family Business

    by Ken McCracken ...
    The idea that every family business needs a trusted adviser is a popular one. This adviser is often portrayed as an individual who has a close personal relationship with the family and who coordinates the advice that they receive from a range of specialists. However, this model of a single adviser is not always the most effective when trying to build sustainable trust relationships alongside the ... Read more

    $94.99 USD

  • Omni-Channel Retailing

    A Strategy for Retailers to Thrive in the Covid-19 Pandemic and Beyond

    by Ken Kwong-Kay Wong ...
    “In Omni-Channel Retailing, Ken Wong has captured the essential technologies and tools that we use everyday to provide our customers with the products they want, through the channel that best serves their needs.”-David Markwell, Chief Technology and Analytics Officer, Loblaw Companies Ltd.“Ken Wong has crafted a formidable yet highly approachable guide that every retail business, large, medium and ... Read more

    $28.99 USD

  • Cosmogenic Radionuclides

    Theory and Applications in the Terrestrial and Space Environments

    by Jürg Beer, Ken McCracken, Rudolf Steiger ...
    Series series Earth and Environmental Science (R0)
    Cosmogenic radionuclides are radioactive isotopes which are produced by natural processes and distributed within the Earth system. With a holistic view of the environment the authors show in this book how cosmogenic radionuclides can be used to trace and to reconstruct the history of a large variety of processes. They discuss the way in which cosmogenic radionuclides can assist in the ... Read more

    $170.09 USD

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  • The Great Stagnation

    How America Ate All The Low-Hanging Fruit of Modern History, Got Sick, and Will (Eventually) Feel Better: A Penguin eSpecial from Dutton

    by Tyler Cowen ...
    Tyler Cowen’s controversial New York Times bestseller—the book heard round the world that ignited a firestorm of debate and redefined the nature of America’s economic malaise.America has been through the biggest financial crisis since the great Depression, unemployment numbers are frightening, media wages have been flat since the 1970s, and it is common to expect that things will get worse before ... Read more

    $14.99 USD

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    by Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Read more

    $10.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Fish Rots From The Head

    The Crisis in our Boardrooms: Developing the Crucial Skills of the Competent Director

    by Bob Garratt ...
    As a Chinese proverb says 'The fish rots from the head' and so it is with businesses and other organisations - the buck starts and stops in the boardroom. This third edition of Bob Garratt's bestselling book that highlights the importance of effective corporate governance has been extensively updated following the corporate scandals of the early 2000s - Enron, WorldCom, Tyco - and the abysmal ... Read more

    $11.99 USD

  • Marketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing

    by Ace McCloud ...
    Are you tired of wasting your time and money on marketing with terrible results? Do you wish you knew exactly how other marketers are making so much money?Whether you want to (1) become a better marketer, (2) spend less money with better results, or (3) learn how to market effectively with social media, then this is the book for you.Don't stumble around in the dark when you could be... ... Read more

    $3.99 USD or Free with Kobo Plus

  • The Business of Writing & Editing

    Practical Tips & Templates for New Freelancers

    by Sagan Morrow ...
    Do you like the idea of working from home and owning your own business... but you're just not sure where to start?Are you thinking about becoming a freelance writer or editor, and wondering if that type of work is right for YOU?Have you done a little research into freelancing and found it altogether too overwhelming... so that you have more questions now than you initially started out with?This ... Read more

    $7.99 USD or Free with Kobo Plus

  • Marketing

    by Peter Spalton ...
    Series series Collins Business Secrets
    The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology ... Read more

    $0.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Economist: The Future of Jobs

    The Great Mismatch

    by The Economist Publications (PUK Rights) ...
    Series series Penguin Specials
    The Penguin Economist Special reports delve into the most pressing economic issues of the day: from national and global economies, to the impact of trade, industry and jobs. Written to be read on a long commute or in your lunch hour - be better informed in under an hour.Globalisation and technology are changing the structure of the labour market. Now, companies have the choice to recruit from ... Read more

    $4.99 USD

  • The Simple Guide to a Winning LinkedIn Profile

    How to Create Your Personal Brand, Get Noticed by Recruiters, and Find That Job

    by Gordon S. Worth ...
    LinkedIn is your key social networking tool as a professional operating in the new economy. If you want recruiters to know you exist, you have to be on the platform. LinkedIn plays a fundamental role in helping you establish industry networks and build trust professionally.This guide is not only for those new to LinkedIn. It’s also for those that wish to elevate their current profile to a level ... Read more

    $2.98 USD or Free with Kobo Plus

  • Make My Marketing Work

    How to Win Customers & Make More Money

    by Paul Keetch, Alex Read ...
    Have you "built a better mousetrap" but are finding the world just isn't beating a path to your door? Do you have a product or service that people genuinely would want to buy from you… if only they knew it existed? With advertisements bombarding your prospective customers from every direction, at all hours of the day, it's no longer enough to shout your message from the rooftops and expect that ... Read more

    $1.99 USD or Free with Kobo Plus