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Sustainable Destination Branding and Marketing

Strategies for Tourism Development

by Azizul Hassan, Andy Heyes, Sanjay Nadkarni, José Alabau-Montoya, María-Eugenia Ruiz-Molina, Elson Mankhomwa, James Malitoni Chilembwe, Victor Ronald Mweiwa0, Ilke Basarangil1, Azilah Kasim2, Lim Cha Ling3, Gül Erkol Bayram4, Hugues Seraphin5, Professor Maximiliano Korstanje6, Moustafa A. Mekawy7, Perunjodi Naidoo8, Prabha Ramseook Munhurrun9, Vishnee Sowamber0, Hulisi Binbasioglu1, Ugur AKDU2, Serap AKDU3, Anshul Garg4, Krishnan Umachandran5, Hengky Sumisto Halim6, Yaiza López-Sánchez7, Ali Dalgic8, Derya Toksöz9, Sevda Sahilli Birdir0, Kemal Birdir1, Nese Aydin2, Kevser Çinar3, Daniel Weiss4, Ericka Amorim5, Priyakrushna Mohanty6, Hemachandran Rajamanicam7, Dr Jeetesh Kumar8 ...

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information ... Read more

$132.89 USD

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information
... Read more
Service Failures and Recovery in Tourism and Hospitality

A Practical Manual

by Erdogan Koc, Aybeniz Akdeniz Ar, Umut Avci, Gulnil Aydin, Melissa A. Baker, Kemal Birdir, Huey Chern Boo, Hakan Boz, Ugur Caliskan, Celil Cakici0, Ali Dalgic1, Christina K. Dimitriou2, Mariangela Franch3, Ozan Guler4, Jong-Hyeong5, Anna Irimiás6, Petranka Kelly7, Kawon Kim8, Jennifer Lawlor9, Minwoo Lee0, Poh Theng (Beatrice) Loo1, Gábor Michalkó2, Michael Mulvey3, Isil Arikan Saltik4, Derya Toksöz5, Dallen J Timothy6 ...

Tourism and hospitality services are highly prone to service-failure due to a high level of customer-employee contact and the inseparable, intangible, heterogeneous and perishable nature of these services. Service Failures and Recovery in Tourism and Hospitality, with its extensive coverage of the literature, presents an invaluable source of information for academics, students, researchers and ... Read more

$115.39 USD

Tourism and hospitality services are highly prone to service-failure due to a high level of customer-employee contact and the inseparable, intangible, heterogeneous and perishable nature of these services. Service Failures and Recovery in Tourism and Hospitality, with its extensive coverage of the literature, presents an invaluable source of information for academics, students, researchers and
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Sustainable Destination Branding and Marketing

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Sustainable Destination Branding and Marketing

Service Failures and Recovery in Tourism and Hospitality