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keith goffin

Showing 1 - 12 of 12 results for “keith goffin
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  • Innovation Management

    Managing innovation is like competing in an Olympic Pentathlon-excellent performance in one sport will not win you the medal. This textbook explores how top performance in 5 key areas-ideation, prioritization, implementation, strategy, and people and organization-is essential to success in today's ever-changing business landscape.Structured around the authors' original Innovation Pentathlon ... Read more

    $60.79 USD

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  • Change

    How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times

    Transform your organization with speed and efficiency using this insightful new resourceIncremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty and volatility of today's world. In Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to ... Read more

    Was $18.00 USD Now $13.00 USD

  • Innovation Management

    Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, ... Read more

    $55.99 USD

  • Reinventing Business Models

    How Firms Cope with Disruption

    Although research on business model innovation is flourishing internationally, many important questions on the 'how', 'what', and 'when' of this process remain largely unanswered, particularly in regard to the role of top management. This book answers some of those pressing questions by taking a deliberately managerial perspective. Based on new and original findings derived from a survey among ... Read more

    $35.99 USD

  • Open Services Innovation

    Rethinking Your Business to Grow and Compete in a New Era

    The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services ... Read more

    $21.00 USD

  • Innovation Management and New Product Development

    by Paul Trott ...
    Innovation Management and New Product Development by Trott is an established book on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The eBook keeps you abreast ... Read more

    $37.99 USD

  • Marketing Strategy and Competitive Positioning

    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Read more

    $41.99 USD

  • Transforming Supply Chains

    Realign Your Business To Better Serve Customers In A Disruptive World

    Series series Financial Times Series
    John Gattorna and Deborah Ellis are long-term collaborators on the design and management of enterprise supply chains.Dr John Gattorna has been one of the most influential voices in the development of the modern supply chain. His long-held vision of the supply chain as the central nervous system of an organisation and as a major source of competitive advantage if done well has inspired both supply ... Read more

    $19.49 USD

  • Strategic Management

    From Confrontation to Transformation

    In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on and confronting strategic issues, sensing opportunities and threats, choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management. ... Read more

    $99.89 USD

  • Reinventing Management

    Smarter Choices for Getting Work Done, Revised and Updated Edition

    The economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental sense—a deeply flawed approach to management that encouraged bankers to pursue opportunities without regard for their long-term consequences, and to put their own interests ahead of those of their employers and their shareholders.The revised edition of ... Read more

    $21.00 USD

  • Game-Changing Strategies

    How to Create New Market Space in Established Industries by Breaking the Rules

    Series series Jossey-Bass Leadership Series
    Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on ... Read more

    $18.00 USD

  • Reinventing Management

    Smarter Choices for Getting Work Done

    The recent economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental sense—a deeply flawed approach to management that encouraged bankers to pursue opportunities without regard for their long-term consequences, and to put their own interests ahead of those of their employers and their shareholders.And looking ... Read more

    $34.95 USD