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“kaye pearson”

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  • Audiobook

    The Hero and the Outlaw

    Building Extraordinary Brands Through the Power of Archetypes

    by Margaret Mark, Carol S. Pearson ...
    Narrated by Randye Kaye ...

    Unabridged

    15 hours 16 min

    A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by bestselling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer ... Read more

    $25.99 USD