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Radical Resilience

How To Be Mission-Driven When The Odds Are Against You

by Eddie Yoon, Katrina Kirsch, Christopher Lochhead ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comAs a category designer, you must develop a sense of radical resilience in order to bring about a different future.Hold fast. It means holding tight to the rigging to ride out a storm. You don't let go or give up. You bear down. You stay the course. ... Read more

$7.99 USD

Also available as: Audiobook

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comAs a category designer, you must develop a sense of radical resilience in order to bring about a different future.Hold fast. It means holding tight to the rigging to ride out a storm. You don't let go or give up. You bear down. You stay the course.
... Read more

Also available as: Audiobook
Audiobook

Audiobook

Solving for Churn

How Non-Obvious Bundles and Business Models Reduce Churn, Without Relying On Price

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

43 min

This audiobook is narrated by a digital voice.Solving for Churn is a bold new approach to customer retention and growth. Rather than treating churn as a passive metric, this audiobook redefines it as a signal for strategic transformation. By identifying root causes and reframing churn as a design problem, you’ll discover actionable frameworks to not only reduce customer loss but build loyalty, ... Read more

$3.95 USD or Free with Kobo Plus

Also available as: eBook

This audiobook is narrated by a digital voice.Solving for Churn is a bold new approach to customer retention and growth. Rather than treating churn as a passive metric, this audiobook redefines it as a signal for strategic transformation. By identifying root causes and reframing churn as a design problem, you’ll discover actionable frameworks to not only reduce customer loss but build loyalty,
... Read more

Also available as: eBook
Audiobook

Audiobook

How To Turn A Headwind Into A Tailwind & Accelerate Your Category Dominance, Just Like Disney

How Relevant Are Disney Princesses Today?

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

22 min

This audiobook is narrated by a digital voice.What does it take to thrive when the winds of culture, technology, and customer sentiment shift against you? In this masterful business case study, the Category Pirates reveal how Disney transformed cultural headwinds into rocket fuel for category dominance—by reinventing its core narrative and strategically acquiring companies like Pixar, Marvel, and ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.What does it take to thrive when the winds of culture, technology, and customer sentiment shift against you? In this masterful business case study, the Category Pirates reveal how Disney transformed cultural headwinds into rocket fuel for category dominance—by reinventing its core narrative and strategically acquiring companies like Pixar, Marvel, and
... Read more
Audiobook

Audiobook

Permission To Play

How Category Designers Break Free From Constraints & Unlock Legendary Ideas With Play

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

29 min

This audiobook is narrated by a digital voice.In Permission To Play, we dive into the unexpected origins of iconic creations to show how unstructured play and spontaneous jam sessions lead to innovation.Forget the rigid, scheduled brainstorming sessions.True creativity comes from giving yourself the freedom to experiment and explore ideas without fear of judgment or failure.This mini-book takes ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.In Permission To Play, we dive into the unexpected origins of iconic creations to show how unstructured play and spontaneous jam sessions lead to innovation.Forget the rigid, scheduled brainstorming sessions.True creativity comes from giving yourself the freedom to experiment and explore ideas without fear of judgment or failure.This mini-book takes
... Read more
Audiobook

Audiobook

Relationship Capital

The 8 Connections That Help You Create A Legendary Career

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

36 min

This audiobook is narrated by a digital voice.The right relationships don’t just help you get ahead. They change your trajectory.No one gets to the top alone.Talent isn’t enough. Hard work isn’t enough. Even the smartest strategy isn’t enough.Every career-defining moment — every breakthrough, every leap forward — traces back to a relationship:The mentor who saw your potential before you didThe ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.The right relationships don’t just help you get ahead. They change your trajectory.No one gets to the top alone.Talent isn’t enough. Hard work isn’t enough. Even the smartest strategy isn’t enough.Every career-defining moment — every breakthrough, every leap forward — traces back to a relationship:The mentor who saw your potential before you didThe
... Read more
Audiobook

Audiobook

Creator Capital

It’s Time To Transition From Knowledge Worker To Creator Capitalist

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Christopher Lochhead AI E ...

Unabridged

1 hour 12 min

This audiobook is narrated by a digital voice.This audiobook isn’t about incremental improvement—it’s about radical reinvention.The Knowledge Worker era is over.This is the most significant category shift since the Internet. AI isn’t knocking politely. It’s kicking in the door of your career, and you’ve got two choices:Become a Creator CapitalistOr become collateral damageIn this audiobook, we lay ... Read more

$6.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.This audiobook isn’t about incremental improvement—it’s about radical reinvention.The Knowledge Worker era is over.This is the most significant category shift since the Internet. AI isn’t knocking politely. It’s kicking in the door of your career, and you’ve got two choices:Become a Creator CapitalistOr become collateral damageIn this audiobook, we lay
... Read more
Audiobook

Audiobook

Radical Resilience

How To Be Mission-Driven When The Odds Are Against You

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

35 min

This audiobook is narrated by a digital voice.In a world that often feels set against you, the Radical Resilience audiobook shows you how to harness adversity to fuel your mission.Take Dr. Gladys McGarey. Despite facing extraordinary societal and personal challenges—from being labeled as a 'dummy' due to her dyslexia to pioneering holistic medicine in a skeptical medical community—has lived a life ... Read more

$3.95 USD or Free with Kobo Plus

Also available as: eBook

This audiobook is narrated by a digital voice.In a world that often feels set against you, the Radical Resilience audiobook shows you how to harness adversity to fuel your mission.Take Dr. Gladys McGarey. Despite facing extraordinary societal and personal challenges—from being labeled as a 'dummy' due to her dyslexia to pioneering holistic medicine in a skeptical medical community—has lived a life
... Read more

Also available as: eBook
Audiobook

Audiobook

Runway, Not Retirement

The Creator Capitalist’s Path To Financial Freedom

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

39 min

This audiobook is narrated by a digital voice.Retirement is a trap. Runway is freedom.Most people are taught to save for someday.Smart pirates build a financial runway to start living today.In this audiobook, we show you how to build a financial runway—the time, space, and financial breathing room to create your dream career now, not when your joints give out. This isn’t about quitting work. It’s ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Retirement is a trap. Runway is freedom.Most people are taught to save for someday.Smart pirates build a financial runway to start living today.In this audiobook, we show you how to build a financial runway—the time, space, and financial breathing room to create your dream career now, not when your joints give out. This isn’t about quitting work. It’s
... Read more
Audiobook

Audiobook

Art Of The Quit, The

The 7 Foundational Beliefs You Must Hold Before You Quit Your Job And Get Paid To Be You

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

48 min

This audiobook is narrated by a digital voice.We’ve all heard it before: “Winners never quit.”But that advice is wrong.The Art of the Quit is a blueprint for walking away—not as a failure, but as a founding act of the career you’re meant to design.It’s about leaving behind a job, a title, or a system that no longer fits and building a life where you get paid to be you.In this audiobook, we go far ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.We’ve all heard it before: “Winners never quit.”But that advice is wrong.The Art of the Quit is a blueprint for walking away—not as a failure, but as a founding act of the career you’re meant to design.It’s about leaving behind a job, a title, or a system that no longer fits and building a life where you get paid to be you.In this audiobook, we go far
... Read more
Audiobook

Audiobook

Category Science Of Category Pirates, The

A Below-Deck Look At The Weird Data That Drives Our Decisions And Path Forward

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

27 min

This audiobook is narrated by a digital voice.What if the secret to building legendary businesses, breakout content, and cult-like communities isn’t just in better data—but weirder data? In this bold and refreshingly honest listen, the Category Pirates take you below deck for a behind-the-scenes look at how they analyze strange signals, obsess over subscriber behavior, and use “Category Science” ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.What if the secret to building legendary businesses, breakout content, and cult-like communities isn’t just in better data—but weirder data? In this bold and refreshingly honest listen, the Category Pirates take you below deck for a behind-the-scenes look at how they analyze strange signals, obsess over subscriber behavior, and use “Category Science”
... Read more
Audiobook

Audiobook

Big Strategy Lie, The

Why Strategy Is Not As Complex, Hard, Or Intellectual As You Think

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

29 min

This audiobook is narrated by a digital voice.The Big Strategy Lie rips through the myths that make strategy sound like rocket science. Here, you’ll learn why it’s important to refine your grand plans down to a single, powerful page. This mini-book explains why business strategy is not about being complex or hyper-intellectual — it's about being bold and clear. And it will give you the guts to ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.The Big Strategy Lie rips through the myths that make strategy sound like rocket science. Here, you’ll learn why it’s important to refine your grand plans down to a single, powerful page. This mini-book explains why business strategy is not about being complex or hyper-intellectual — it's about being bold and clear. And it will give you the guts to
... Read more
Audiobook

Audiobook

Intellectual Capital

5 Ways To Turn Your Knowledge Into Content That Makes Money While You Sleep

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

1 hour 3 min

This audiobook is narrated by a digital voice.Instead of simply applying what you know, Intellectual Capital helps you own (and get paid for) your knowledge.In Intellectual Capital, we explore how to transform your expertise into valuable assets that generate income and impact — without trading your time for money.You’ll learn how:Jimmy Donaldson (Mr. Beast) built an IC empire through YouTube, ... Read more

$6.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Instead of simply applying what you know, Intellectual Capital helps you own (and get paid for) your knowledge.In Intellectual Capital, we explore how to transform your expertise into valuable assets that generate income and impact — without trading your time for money.You’ll learn how:Jimmy Donaldson (Mr. Beast) built an IC empire through YouTube,
... Read more

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Radical Resilience

Solving for Churn

How To Turn A Headwind Into A Tailwind & Accelerate Your Category Dominance, Just Like Disney

Permission To Play

Relationship Capital

Creator Capital

Radical Resilience

Runway, Not Retirement

Art Of The Quit, The

Category Science Of Category Pirates, The

Big Strategy Lie, The

Intellectual Capital

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“katrina kirsch”

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