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Radical Resilience

How To Be Mission-Driven When The Odds Are Against You

by Eddie Yoon, Katrina Kirsch, Christopher Lochhead ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comAs a category designer, you must develop a sense of radical resilience in order to bring about a different future.Hold fast. It means holding tight to the rigging to ride out a storm. You don't let go or give up. You bear down. You stay the course. ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comAs a category designer, you must develop a sense of radical resilience in order to bring about a different future.Hold fast. It means holding tight to the rigging to ride out a storm. You don't let go or give up. You bear down. You stay the course.
... Read more
Audiobook

Problem Is Your Problem, The

5 Mistakes People Make When Answering “What Problem Do I Solve?”

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

28 min

This audiobook is narrated by a digital voice.The Problem Is Your Problem explains what it really takes to design and dominate a category. It's all about nailing the problem. If you can frame, name, and claim the right problem, you're not just ahead—you're playing a different game. This mini-book reveals the 5 mistakes people make when answering “What problem do I solve?” and shows you how locking ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.The Problem Is Your Problem explains what it really takes to design and dominate a category. It's all about nailing the problem. If you can frame, name, and claim the right problem, you're not just ahead—you're playing a different game. This mini-book reveals the 5 mistakes people make when answering “What problem do I solve?” and shows you how locking
... Read more
Audiobook

Next 10 Years For Netflix, The

How The Streaming Giant Can Create The Next Giant Film Category

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

44 min

This audiobook is narrated by a digital voice.What’s next for the world’s most iconic streaming company? In this bold, behind-the-scenes analysis, the Category Pirates uncover the hidden opportunities—and looming threats—facing Netflix in the decade ahead. From misguided ventures into gaming to the untapped potential of user-generated storytelling, this audiobook reframes Netflix’s future through ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.What’s next for the world’s most iconic streaming company? In this bold, behind-the-scenes analysis, the Category Pirates uncover the hidden opportunities—and looming threats—facing Netflix in the decade ahead. From misguided ventures into gaming to the untapped potential of user-generated storytelling, this audiobook reframes Netflix’s future through
... Read more
Audiobook

Category Science Of Category Pirates, The

A Below-Deck Look At The Weird Data That Drives Our Decisions And Path Forward

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

27 min

This audiobook is narrated by a digital voice.What if the secret to building legendary businesses, breakout content, and cult-like communities isn’t just in better data—but weirder data? In this bold and refreshingly honest listen, the Category Pirates take you below deck for a behind-the-scenes look at how they analyze strange signals, obsess over subscriber behavior, and use “Category Science” ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.What if the secret to building legendary businesses, breakout content, and cult-like communities isn’t just in better data—but weirder data? In this bold and refreshingly honest listen, the Category Pirates take you below deck for a behind-the-scenes look at how they analyze strange signals, obsess over subscriber behavior, and use “Category Science”
... Read more
Audiobook

Runway, Not Retirement

The Creator Capitalist’s Path To Financial Freedom

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

39 min

This audiobook is narrated by a digital voice.Retirement is a trap. Runway is freedom.Most people are taught to save for someday.Smart pirates build a financial runway to start living today.In this audiobook, we show you how to build a financial runway—the time, space, and financial breathing room to create your dream career now, not when your joints give out. This isn’t about quitting work. It’s ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Retirement is a trap. Runway is freedom.Most people are taught to save for someday.Smart pirates build a financial runway to start living today.In this audiobook, we show you how to build a financial runway—the time, space, and financial breathing room to create your dream career now, not when your joints give out. This isn’t about quitting work. It’s
... Read more
Audiobook

Art Of The Quit, The

The 7 Foundational Beliefs You Must Hold Before You Quit Your Job And Get Paid To Be You

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

48 min

This audiobook is narrated by a digital voice.We’ve all heard it before: “Winners never quit.”But that advice is wrong.The Art of the Quit is a blueprint for walking away—not as a failure, but as a founding act of the career you’re meant to design.It’s about leaving behind a job, a title, or a system that no longer fits and building a life where you get paid to be you.In this audiobook, we go far ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.We’ve all heard it before: “Winners never quit.”But that advice is wrong.The Art of the Quit is a blueprint for walking away—not as a failure, but as a founding act of the career you’re meant to design.It’s about leaving behind a job, a title, or a system that no longer fits and building a life where you get paid to be you.In this audiobook, we go far
... Read more
Audiobook

How To Make Money In A Recession

5 Steps To Create Demand For Your Product, Service, Or Platform

by Category Pirates, Eddie Yoon,, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

27 min

This audiobook is narrated by a digital voice.When the economy tanks, most companies panic. But the smartest ones create demand. In this powerful guide from the Category Pirates, discover how to thrive—not just survive—during a downturn by designing new categories, elevating perceived value, and winning customer loyalty through radical differentiation. Drawing on lessons from history, fresh case ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.When the economy tanks, most companies panic. But the smartest ones create demand. In this powerful guide from the Category Pirates, discover how to thrive—not just survive—during a downturn by designing new categories, elevating perceived value, and winning customer loyalty through radical differentiation. Drawing on lessons from history, fresh case
... Read more
Audiobook

How To Turn A Headwind Into A Tailwind & Accelerate Your Category Dominance, Just Like Disney

How Relevant Are Disney Princesses Today?

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

22 min

This audiobook is narrated by a digital voice.What does it take to thrive when the winds of culture, technology, and customer sentiment shift against you? In this masterful business case study, the Category Pirates reveal how Disney transformed cultural headwinds into rocket fuel for category dominance—by reinventing its core narrative and strategically acquiring companies like Pixar, Marvel, and ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.What does it take to thrive when the winds of culture, technology, and customer sentiment shift against you? In this masterful business case study, the Category Pirates reveal how Disney transformed cultural headwinds into rocket fuel for category dominance—by reinventing its core narrative and strategically acquiring companies like Pixar, Marvel, and
... Read more
Audiobook

Find Your Business Bandmates

The Playbook For Finding Partners Who Share Your Mission & Grow Your Impact

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

45 min

This audiobook is narrated by a digital voice.Legendary businesses—like legendary rock bands—aren’t built on solo acts. They thrive when the right mix of talent, vision, and chemistry comes together to create something no one else can.This mini-book is your backstage pass to finding your bandmates: the collaborators who play the right roles, amplify your strengths, and turn potential nightmares ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Legendary businesses—like legendary rock bands—aren’t built on solo acts. They thrive when the right mix of talent, vision, and chemistry comes together to create something no one else can.This mini-book is your backstage pass to finding your bandmates: the collaborators who play the right roles, amplify your strengths, and turn potential nightmares
... Read more
Audiobook

How To Build Your First (Crazy Profitable) Business As A Teenager

18 Radical Ideas For 18-Year-Old Entrepreneurs And Younger

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

56 min

This audiobook is narrated by a digital voice.Forget mowing lawns or scooping ice cream. In today’s digital-first world, teenagers are launching real businesses with crazy-high margins—often before they finish high school. This energizing and practical guide from the Category Pirates gives young creators and future entrepreneurs the mindset, tools, and strategies to start their first profitable ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Forget mowing lawns or scooping ice cream. In today’s digital-first world, teenagers are launching real businesses with crazy-high margins—often before they finish high school. This energizing and practical guide from the Category Pirates gives young creators and future entrepreneurs the mindset, tools, and strategies to start their first profitable
... Read more
Audiobook

Digital Education Crisis, The

How Native Analog Teaching Is Failing Native Digital Students & The Massive Opportunity Ahead

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

56 min

This audiobook is narrated by a digital voice.The world has gone digital—but our education system hasn’t. In this provocative and eye-opening audiobook, the Category Pirates expose the growing divide between Native Analog educators and Native Digital students, and explain why traditional schooling is failing an entire generation. Blending bold storytelling with actionable insight, this book ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.The world has gone digital—but our education system hasn’t. In this provocative and eye-opening audiobook, the Category Pirates expose the growing divide between Native Analog educators and Native Digital students, and explain why traditional schooling is failing an entire generation. Blending bold storytelling with actionable insight, this book
... Read more
Audiobook

Sizing The Category Prize

How To Run A Size Of Prize Analysis To Understand Your Category’s True Potential

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

36 min

This audiobook is narrated by a digital voice.Before entering a new business category, it's crucial to understand the waters you're entering — are they filled with sharks or brimming with dolphins?Sizing The Category Prize gives you the tools to navigate and dominate these new market spaces. This audiobook goes beyond numbers to reveal the expansive potential of markets awaiting discovery and ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Before entering a new business category, it's crucial to understand the waters you're entering — are they filled with sharks or brimming with dolphins?Sizing The Category Prize gives you the tools to navigate and dominate these new market spaces. This audiobook goes beyond numbers to reveal the expansive potential of markets awaiting discovery and
... Read more

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Recommended For You

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Radical Resilience

Problem Is Your Problem, The

Next 10 Years For Netflix, The

Category Science Of Category Pirates, The

Runway, Not Retirement

Art Of The Quit, The

How To Make Money In A Recession

How To Turn A Headwind Into A Tailwind & Accelerate Your Category Dominance, Just Like Disney

Find Your Business Bandmates

How To Build Your First (Crazy Profitable) Business As A Teenager

Digital Education Crisis, The

Sizing The Category Prize

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“katrina kirsch”

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