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Business Model Pioneers

How Innovators Successfully Implement New Business Models

by Kai-Ingo Voigt, Oana Buliga, Kathrin Michl ...

Series series Business and Management (R0)
Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each ... Read more

$71.99 USD

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each
... Read more

Qualitative Consumer and Marketing Research

by Eileen Fischer, Robert Kozinets, Russell W. Belk ...

How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a ... Read more

$93.59 USD

How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a
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Measuring Customer Experience

How to Develop and Execute the Most Profitable Customer Experience Strategies

by Philipp Klaus ...

Series series Business and Management (R0)
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Read more

$53.99 USD

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
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Management in Latin America

Threats and Opportunities in the Globalized World

by Paulo Roberto Feldmann ...

Series series Business and Management (R0)
The aim of this book is to analyze the quality of entrepreneurial management and economic development in the Latin American region from a microeconomic point of view. It seeks to explain the Latin American way of business management as well as envision ways in which Latin American businesses can increase productivity and innovation in order to successfully compete in the global market.Latin ... Read more

$49.99 USD

The aim of this book is to analyze the quality of entrepreneurial management and economic development in the Latin American region from a microeconomic point of view. It seeks to explain the Latin American way of business management as well as envision ways in which Latin American businesses can increase productivity and innovation in order to successfully compete in the global market.Latin
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Winning At New Products

by Robert G. Cooper ...

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game ... Read more

$16.99 USD

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game
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Entrepreneurship, Regional Development and Culture

An Institutional Perspective

Edited by Marta Peris-Ortiz, José M. Merigó-Lindahl ...

Series series Business and Management (R0)
The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years, ... Read more

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The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years,
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Ethics and Neuromarketing

Implications for Market Research and Business Practice

Edited by Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu ...

Series series Business and Management (R0)
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. ... Read more

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This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection.
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Leading Global Innovation

Facilitating Multicultural Collaboration and International Market Success

by Karina R. Jensen ...

Series series Business and Management (R0)
Responding to the need for organizations to improve global strategic planning and execution,this bookpresents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrates how leaders can facilitate multicultural collaboration in service of organizational performance. ... Read more

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Responding to the need for organizations to improve global strategic planning and execution,this bookpresents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrates how leaders can facilitate multicultural collaboration in service of organizational performance.
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Management of the Fuzzy Front End of Innovation

Edited by Oliver Gassmann, Fiona Schweitzer ...

Series series Business and Management (R0)
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, ... Read more

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This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions,
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Transnational Marketing and Transnational Consumers

by Ibrahim Sirkeci ...

Series series Business and Management (R0)
Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of ... Read more

$49.49 USD

Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of
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Green China

Sustainable Growth in East and West

by Taco C.R. van Someren, Shuhua van Someren-Wang ...

Series series Business and Management (R0)
China is creating the third growth wave in the sustainable sector. This greening of the Chinese economy offers threats and opportunities for Western organizations. Getting a piece of this new cake requires strategic innovations in both policy and corporate strategy. Based on the theory of strategic innovation and their extensive practical experiences in doing business with China, the authors ... Read more

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China is creating the third growth wave in the sustainable sector. This greening of the Chinese economy offers threats and opportunities for Western organizations. Getting a piece of this new cake requires strategic innovations in both policy and corporate strategy. Based on the theory of strategic innovation and their extensive practical experiences in doing business with China, the authors
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The Era of Global Transition

Crises and Opportunities in the New World

by R. Davies ...

Series series Business and Management (R0)
Davies explores and questions the central business challenges of a world in transition. Having shifted from a unipolar world dominated by the USA to a new untested multi-polar environment, we must continue to learn about the economic landscape that will in fluctation for the next decade. ... Read more

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Davies explores and questions the central business challenges of a world in transition. Having shifted from a unipolar world dominated by the USA to a new untested multi-polar environment, we must continue to learn about the economic landscape that will in fluctation for the next decade.
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Business Model Pioneers

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Qualitative Consumer and Marketing Research

Measuring Customer Experience

Management in Latin America

Winning At New Products

Entrepreneurship, Regional Development and Culture

Ethics and Neuromarketing

Leading Global Innovation

Management of the Fuzzy Front End of Innovation

Transnational Marketing and Transnational Consumers

Green China

The Era of Global Transition

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