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“karen ritchie”

Showing 1 - 12 of 12 results for “karen ritchie”
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  • Marketing to Generation X

    by Karen Ritchie ...
    As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is "Generation X," taken from Douglas Coupland's 1991 novel. If nothing else, though, that label suggests ... Read more

    $10.99 USD

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  • Is Work Killing You?

    A Doctor's Prescription for Treating Workplace Stress

    by Dr. David Posen ...
    From the bestselling author of The Little Book of Stress Relief comes the definitive guide to treating — and eliminating — excessive stress in the workplace. Dr. David Posen, a popular speaker and a leading expert on stress mastery, identifies the three biggest problems that contribute to burnout and low productivity: Volume, Velocity, and Abuse. He shares revealing anecdotes and offers clear ... Read more

    $13.09 USD or Free with Kobo Plus

  • The Icarus Deception

    How High Will You Fly?

    by Seth Godin ...
    In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees ... Read more

    Was $13.99 USD Now $7.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • It Will Shock You How Much It Never Happened

    An Essay from Eating the Dinosaur

    by Chuck Klosterman ...
    Series series Chuck Klosterman on Media and Culture
    Originally collected in Eating the Dinosaur and now available both as a stand-alone essay and in the ebook collection Chuck Klosterman on Media and Culture, this essay is about advertising. ... Read more

    $0.99 USD

  • The Education of Millionaires

    Everything You Won't Learn in College About How to Be Successful

    by Michael Ellsberg ...
    The myth: If you get into a good college, study hard, and graduate with excellent grades, you will be pretty much set for a successful career.The reality: The biggest thing you won't learn in college is how to succeed professionally.Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills at an institution of higher ... Read more

    $9.99 USD

  • Getting There

    A Book of Mentors

    by Gillian Zoe Segal ...
    The path to success is rarely easy or direct, and good mentors are hard to find. In Gillian Zoe Segal's Getting There: A Book of Mentors , thirty leaders in diverse fields share their secrets to navigating the rocky road to the top.In an honest, direct, and engaging way, these role models describe the obstacles they faced, the setbacks they endured, and the vital lessons they learned. They ... Read more

    $17.29 USD or Free with Kobo Plus

  • Eating the Big Fish

    How Challenger Brands Can Compete Against Brand Leaders

    by Adam Morgan ...
    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... Read more

    $22.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Talk Less, Say More

    Three Habits to Influence Others and Make Things Happen

    by Connie Dieken ...
    Talk Less, Say More is a revolutionary guide to 21st century communication skills to help you be more influential and make things happen in our distracted, attention-deficit world. It's loaded with specific tips and takeaways to ensure that you're fully heard, clearly understood, and trigger positive responses in any business or social situation.It's the first book to deliver a proven method to ... Read more

    $13.00 USD

  • Emotional Branding

    The New Paradigm for Connecting Brands to People

    by Marc Gobe ...
    Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between ... Read more

    $13.99 USD

  • Admired: 21 Ways to Double Your Value

    21 Ways to Double Your Value

    by Mark C. Thompson, Bonita S. Thompson ...
    You deserve to be valued, respected, and admired for what matters to you. Here are twenty-one ways to make it happen. “Imagine how it would feel to be fully valued for what you do best. What if your boss, your customers, and your family really appreciated what you have to offer? How proud would you be if your organization won the top spot among Fortune Magazine’s ‘Most Admired Companies?’ What if ... Read more

    $8.69 USD or Free with Kobo Plus

  • Millennials Rising

    The Next Great Generation

    by Neil Howe, William Strauss ...
    By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982.In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss provide the definitive analysis of a powerful generation: the Millennials. ... Read more

    $4.99 USD

  • Winning the Story Wars

    Why Those Who Tell (and Live) the Best Stories Will Rule the Future

    by Jonah Sachs ...
    Trying to get your message heard? Build an iconic brand?Welcome to the battlefield.The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior ... Read more

    $25.19 USD or Free with Kobo Plus