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  • Empowering Women in Work in Developing Countries

    by K. Tijdens ...
    Series series Business and Management (R0)
    Presents the outcomes of a major 14-country project aimed at empowering girls and young women. Provides a discussion of their choices in life, comparing factors such as family background, health, education, employment opportunities and the use of and access to the internet. ... Read more

    $49.49 USD

  • Multinational Companies and Domestic Firms in Europe

    Comparing Wages, Working Conditions and Industrial Relations

    Series series Business and Management (R0)
    The Social Effects of FDI on Multinational Companies and Domestic Firms compares and contrasts wages, working conditions and industrial relations processes in multinational and domestic companies. This book is an effort to map the social effects of FDI in a number of EU member states, in relation to the prevailing patterns of internationalization. ... Read more

    $89.09 USD

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    Why, in the world's most affluent nation, are so many corporations squeezing their employees dry? In this fresh, carefully researched book, New York Times reporter Steven Greenhouse explores the economic, political, and social trends that are transforming America's workplaces, including the decline of the social contract that created the world's largest middle class and guaranteed job security and ... Read more

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  • Measuring Customer Experience

    How to Develop and Execute the Most Profitable Customer Experience Strategies

    by Philipp Klaus ...
    Series series Business and Management (R0)
    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Read more

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  • Management in Latin America

    Threats and Opportunities in the Globalized World

    Series series Business and Management (R0)
    The aim of this book is to analyze the quality of entrepreneurial management and economic development in the Latin American region from a microeconomic point of view. It seeks to explain the Latin American way of business management as well as envision ways in which Latin American businesses can increase productivity and innovation in order to successfully compete in the global market.Latin ... Read more

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  • Winning At New Products

    For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game ... Read more

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  • Accountants' Truth

    Knowledge and Ethics in the Financial World

    by Matthew Gill ...
    Accounting is the language of business, increasingly standardized across the world through powerful global corporations: a technical skill used to reach the correct, unquestionable answer. Yet, as recent corporate scandals have shown, a whole range of financial professionals (auditors, bankers, analysts, company directors) can collectively fail to question dubious actions. How can this be possible ... Read more

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  • Ethics and Neuromarketing

    Implications for Market Research and Business Practice

    Series series Business and Management (R0)
    This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. ... Read more

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  • The Public Wealth of Nations

    How Management of Public Assets Can Boost or Bust Economic Growth

    We have spent the last three decades engaged in a pointless and irrelevant debate about the relative merits of privatization or nationalization. We have been arguing about the wrong thing while sitting on a goldmine of assets.Don’t worry about who owns those assets, worry about whether they are managed effectively.Why does this matter? Because despite the Thatcher/ Reagan economic revolution, the ... Read more

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  • Entrepreneurship, Regional Development and Culture

    An Institutional Perspective

    Series series Business and Management (R0)
    The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years, ... Read more

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  • How Asian Women Lead

    Lessons for Global Corporations

    by J. Horan ...
    Series series Business and Management (R0)
    How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surface to show cultural and family perspectives. ... Read more

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  • Workers' Rights and Labor Compliance in Global Supply Chains

    Is a Social Label the Answer?

    Series series Routledge Studies in Business Ethics
    This book provides insight into the potential for the market to protect and improve labour standards and working conditions in global apparel supply chains. It examines the possibilities and limitations of market approaches to securing social compliance in global manufacturing industries. It does so by tracing the historic origins of social labelling both in trade union and consumer constituencies ... Read more

    $82.99 USD