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  • Data-First Marketing

    How To Compete and Win In the Age of Analytics

    Supercharge your marketing strategy with data analyticsIn Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization ... Read more

    $15.00 USD