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Brand Management In A Week

How To Be A Successful Brand Manager In Seven Simple Steps

by Paul Hitchens, Julia Hitchens ...

Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their ... Read more

$2.99 USD

Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their
... Read more
Create the Perfect Brand

A practical guide to branding your business, from creation and vision to protection and delivery

by Paul Hitchens, Julia Hitchens ...

Series series
Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world.All aspects of ... Read more

$3.99 USD

Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world.All aspects of
... Read more

Like a Virgin

Secrets They Won't Teach You at Business School

by Richard Branson ...

It’s business school, the Branson way.Whether you’re interested in starting your own business, improving your leadership skills, or simply looking for inspiration from one of the greatest entrepreneurs of our time, Richard Branson has the answers.Like a Virgin brings together some of his best advice, distilling the experiences and insights that have made him one of the world’s most recognized and ... Read more

$9.99 USD

It’s business school, the Branson way.Whether you’re interested in starting your own business, improving your leadership skills, or simply looking for inspiration from one of the greatest entrepreneurs of our time, Richard Branson has the answers.Like a Virgin brings together some of his best advice, distilling the experiences and insights that have made him one of the world’s most recognized and
... Read more
Making Sense of Business: A No-Nonsense Guide to Business Skills for Managers and Entrepreneurs

by Alison Branagan ...

Determined businesspeople find ways of getting started even when they don't know how. At some point, many entrepreneurs and managers feel they need to acquire new skills and brush up on existing ones in order to achieve targets, make money, and avoid mistakes.Making Sense of Business helps readers do just that, with expert guidance on key skills such as selling, presenting, and negotiating, and ... Read more

$14.99 USD

Determined businesspeople find ways of getting started even when they don't know how. At some point, many entrepreneurs and managers feel they need to acquire new skills and brush up on existing ones in order to achieve targets, make money, and avoid mistakes.Making Sense of Business helps readers do just that, with expert guidance on key skills such as selling, presenting, and negotiating, and
... Read more
Improve Your Time Management: Teach Yourself

by Polly Bird ...

Improve your Time Management is the definitive guide to the basics of time management - the art of organising your life so that you are in control. You don't need complicated equipment, dozens of staff or a six-month break to learn how to save time and achieve more. All you need is a willingness to try some of the ideas in this book and the energy to start now.Improve your Time Management starts ... Read more

$2.99 USD

Improve your Time Management is the definitive guide to the basics of time management - the art of organising your life so that you are in control. You don't need complicated equipment, dozens of staff or a six-month break to learn how to save time and achieve more. All you need is a willingness to try some of the ideas in this book and the energy to start now.Improve your Time Management starts
... Read more
The Business Coaching Handbook

Everything You Need to Be Your Own Business Coach

by Curly Martin ...

The Business Coaching Handbook reveals what business coaching IS, how to assess the shape of your business and what steps you need to put in place to grow a successful business. This book has been compiled for business entrepreneurs who have recently achieved the first goal of getting the enterprise up and running or, have been operating their own professional practice or business for a few years ... Read more

$20.99 USD or Free with Kobo Plus

The Business Coaching Handbook reveals what business coaching IS, how to assess the shape of your business and what steps you need to put in place to grow a successful business. This book has been compiled for business entrepreneurs who have recently achieved the first goal of getting the enterprise up and running or, have been operating their own professional practice or business for a few years
... Read more
Fashion Marketing Communications

by Gaynor Lea-Greenwood ...

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.This textbook for students of fashion design, fashion marketing, ... Read more

$28.00 USD

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.This textbook for students of fashion design, fashion marketing,
... Read more
The Naked Millionaire

The Ultimate Fast Track Guide to Wealth, Freedom and Fulfillment

by David Taylor ...

This is a book about becoming a millionaire. Not through investment, although you may invest the money that you make. Not through savings, although you will be able to have some of those. And not through betting on the 4.10 at your local race track. This is a 'how to' book like no other, with seven possible paths, all leading to the same outcome.This is your book, not mine. If you do the things in ... Read more

$12.00 USD

This is a book about becoming a millionaire. Not through investment, although you may invest the money that you make. Not through savings, although you will be able to have some of those. And not through betting on the 4.10 at your local race track. This is a 'how to' book like no other, with seven possible paths, all leading to the same outcome.This is your book, not mine. If you do the things in
... Read more
Business Genius

A More Inspired Approach to Business Growth

by Peter Fisk ...

At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently ... Read more

$19.00 USD

At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently
... Read more
How to Start a Creative Business

The Jargon-Free Guide for Creative Entrepreneurs

by Doug Richard ...

A guide to starting and sustaining creativity-based businesses—from culinary to crafting to film to fashion and beyond.Many "creative types" don't think they're cut out for business—but Doug Richard, founder of School for Creative Startups, believes entrepreneurs are made, not born. In this user-friendly guide he shows how artists, chefs, designers, musicians, and others can turn their hobbies and ... Read more

$12.99 USD or Free with Kobo Plus

A guide to starting and sustaining creativity-based businesses—from culinary to crafting to film to fashion and beyond.Many "creative types" don't think they're cut out for business—but Doug Richard, founder of School for Creative Startups, believes entrepreneurs are made, not born. In this user-friendly guide he shows how artists, chefs, designers, musicians, and others can turn their hobbies and
... Read more
101 Ways to Really Satisfy Your Customers

by Andrew Griffiths ...

PRACTICAL TIPS FOR EXCEEDING YOUR CUSTOMERS' EXPECTATIONSModern consumers are more demanding and more informed than ever before. They are aware that they have choices and that there is considerable competition for their business. Costs can only go so low, so there is a limit to reducing prices as a competitive tool. This leaves one area for modern businesses to outshine their competitors, and that ... Read more

$10.99 USD or Free with Kobo Plus

PRACTICAL TIPS FOR EXCEEDING YOUR CUSTOMERS' EXPECTATIONSModern consumers are more demanding and more informed than ever before. They are aware that they have choices and that there is considerable competition for their business. Costs can only go so low, so there is a limit to reducing prices as a competitive tool. This leaves one area for modern businesses to outshine their competitors, and that
... Read more
Ads to Icons: How Advertising Succeeds in a Multimedia Age

by Paul Springer ...

Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social networks formed as a response to an advertising ... Read more

$34.99 USD

Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social networks formed as a response to an advertising
... Read more

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Brand Management In A Week

Create the Perfect Brand

People who read these also enjoyed

Like a Virgin

Making Sense of Business: A No-Nonsense Guide to Business Skills for Managers and Entrepreneurs

Improve Your Time Management: Teach Yourself

The Business Coaching Handbook

Fashion Marketing Communications

The Naked Millionaire

Business Genius

How to Start a Creative Business

101 Ways to Really Satisfy Your Customers

Ads to Icons: How Advertising Succeeds in a Multimedia Age

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