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julia bateman

Showing 1 - 12 of 12 results for “julia bateman
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  • The Evolving Role of the Professional Support Lawyer

    The role of the professional support lawyer (PSL) first emerged in the early- to mid-1990s amongst London's Magic Circle, and quickly became essential for mid-size and even smaller firms. However, this golden period for the PSL came to an abrupt end with the global financial crisis and the subsequent recession, which rocked the legal landscape; the greatest shockwaves were inevitably felt by legal ... Read more

    $215.99 USD

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  • The Social Media MBA

    Your Competitive Edge in Social Media Strategy Development and Delivery

    It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media ... Read more

    $18.00 USD

  • Digital Transformation at Scale: Why the Strategy Is Delivery

    Why the Strategy Is Delivery

    This book is a guide to building a digital institution. It explains how a growing band of reformers in businesses and governments around the world have helped their organisations pivot to a new way of working, and what lessons others can learn from their experience. ... Read more

    $14.99 USD

  • Designing Organisations

    Why it matters and ways to do it well

    A new approach to structuring a business to support strategy and maximise efficiency.Organisation design matters. Every organisation has a better chance of success if it's designed properly, and that design is regularly reviewed, refreshed and updated to reflect and support organisational goals.Based on the latest thinking and research, and taking into account the profound impact the Covid-19 ... Read more

    $14.59 USD

  • Made to Serve

    How Manufacturers can Compete Through Servitization and Product Service Systems

    A comprehensive, practical introduction to one of the most important new trends in manufacturing, globallyThe delivery of a service component as an added value when providing products, servitization is all the rage in the manufacturing sector around the world. Yet, despite the clear competitive advantage of servitization, most manufacturers remain reluctant to venture into, what for them, is a ... Read more

    $54.00 USD

  • PR In A Week

    A Public Relations Masterclass In Seven Simple Steps

    by Brian Salter ...
    Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change ... Read more

    $2.99 USD

  • Logistics Management and Strategy

    Competing Through The Supply Chain

    Deepen your understanding and think like an economistEconomics, 14th edition, by Michael Parkin is an intuitive guide to modern economics that teaches you how to think like an economist on global issues. Grounded in real-life examples, the text brings together the latest policy and thoughts on world events and encourages critical thinking to enable you to join the discussion. This new edition ... Read more

    $43.99 USD

  • Align

    A Leadership Blueprint for Aligning Enterprise Purpose, Strategy and Organisation

    Shortlisted for the 2020 Business Book AwardsWhy do some businesses thrive, while many more struggle and fail? A key reason – and the focus of this book – is strategic alignment. This is the careful arrangement of the various elements of an enterprise – from its business strategy to its organisation – to best support the fulfillment of its long-term purpose. The best-aligned enterprises are the ... Read more

    $25.99 USD

  • Influencer Marketing

    Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The ‘ecosystems’ this creates are full of these critically important ... Read more

    $65.99 USD

  • The Social CEO

    How Social Media Can Make You A Stronger Leader

    by Damian Corbet ...
    A collection of expert insights on how and why CEOs need to get social for business success.There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it.While business leaders ... Read more

    $16.09 USD

  • Relationship Marketing

    Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and ... Read more

    $67.99 USD

  • Develop Your PR Skills

    Series series Creating Success series
    Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and ... Read more

    $14.99 USD