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Guide to Producing a Fashion Show

- with STUDIO

by José Blanco F., Judith C. Everett, Kristen K. Swanson ...

Guide to Producing a Fashion Show, Fifth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fifth edition includes behind-the-scenes examples, best practices, and innovative approaches in fashion show production like the use of ... Read more

$76.99 USD

PRE-ORDER

Guide to Producing a Fashion Show, Fifth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fifth edition includes behind-the-scenes examples, best practices, and innovative approaches in fashion show production like the use of
... Read more
Writing for the Fashion Business

- with STUDIO

by Kristen K. Swanson, Judith C. Everett, Jenny B. Davis ...

In the decade since Writing for the Fashion Business was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. This second edition devotes significant space to digital content, with dedicated chapters covering online content, social media, and streaming video content. ... Read more

$76.99 USD

In the decade since Writing for the Fashion Business was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. This second edition devotes significant space to digital content, with dedicated chapters covering online content, social media, and streaming video content.
... Read more
Guide to Producing a Fashion Show

- with STUDIO

by Judith C. Everett, Kristen K. Swanson, José Blanco F. ...

Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from promotion ... Read more

$76.99 USD

Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from promotion
... Read more
Promotion in the Merchandising Environment

by Kristen K. Swanson, Judith C. Everett ...

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay ... Read more

$129.59 USD

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay
... Read more

So, You Want to Work in Fashion?

How to Break into the World of Fashion and Design

by Patricia Wooster ...

Series series Be What You Want
Have a passion for fashion? This comprehensive guide can help you land your dream job in the world of fashion and design.Fashion is more than fun—it holds a wide array of career opportunities! From high-profile jobs like clothing designer, model, and fashion photographer to the not-so-well-known professions of fabric cutter and colorist, So, You Want to Work in Fashion? explores a wide world of ... Read more

$9.99 USD

Have a passion for fashion? This comprehensive guide can help you land your dream job in the world of fashion and design.Fashion is more than fun—it holds a wide array of career opportunities! From high-profile jobs like clothing designer, model, and fashion photographer to the not-so-well-known professions of fabric cutter and colorist, So, You Want to Work in Fashion? explores a wide world of
... Read more
Strutting It!

The Grit Behind the Glamour

by Jeanne Beker ...

Who wouldn’t want to wear gorgeous clothes, travel the world, hang out with stars, have adoring fans – and get paid a fortune for it? But is that what the life of a model is like?World-famous fashion guru Jeanne Beker offers a unique insider’s look at the reality behind the glitz. She demystifies the industry for those who are thinking about a career in modeling and for those who simply want the ... Read more

$10.99 USD

Who wouldn’t want to wear gorgeous clothes, travel the world, hang out with stars, have adoring fans – and get paid a fortune for it? But is that what the life of a model is like?World-famous fashion guru Jeanne Beker offers a unique insider’s look at the reality behind the glitz. She demystifies the industry for those who are thinking about a career in modeling and for those who simply want the
... Read more
In Fashion

From Runway to Retail, Everything You Need to Know to Break Into the Fashion Industry

by Annemarie Iverson ...

If you've ever dreamed of working at Vogue, photographing supermodels, or outfitting celebrities, In Fashion will equip you with everything you need to know to get an “in” into fashion. Former beauty and fashion news director of Harper's Bazaar and editor in chief of Seventeen, Annemarie Iverson—the outsider’s insider—knows just how to get noticed and stay on top. In Fashion is packed with her ... Read more

$9.99 USD

If you've ever dreamed of working at Vogue, photographing supermodels, or outfitting celebrities, In Fashion will equip you with everything you need to know to get an “in” into fashion. Former beauty and fashion news director of Harper's Bazaar and editor in chief of Seventeen, Annemarie Iverson—the outsider’s insider—knows just how to get noticed and stay on top. In Fashion is packed with her
... Read more
Platform: Get Noticed in a Noisy World

Get Noticed in a Noisy World

by Michael Hyatt ...

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the ... Read more

$16.99 USD or Free with Kobo Plus

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the
... Read more
Selling Sexy

Victoria’s Secret and the Unraveling of an American Icon

by Lauren Sherman, Chantal Fernandez ...

The story of how Victoria’s Secret skyrocketed from a tiny chain of boutiques to a retail phenomenon with more than $8 billion in annual sales at its peak—all while defining an impossible beauty standard for generations of American women—before the brand’s tight grip on the industry finally slippedVictoria’s Secret is one of the most influential and polarizing brands to ever infiltrate the psyche ... Read more

$15.99 USD

The story of how Victoria’s Secret skyrocketed from a tiny chain of boutiques to a retail phenomenon with more than $8 billion in annual sales at its peak—all while defining an impossible beauty standard for generations of American women—before the brand’s tight grip on the industry finally slippedVictoria’s Secret is one of the most influential and polarizing brands to ever infiltrate the psyche
... Read more
Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

by Ryan Holiday ...

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Read more

$10.99 USD

Also available as: Audiobook

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with
... Read more

Also available as: Audiobook
How To Make It in the New Music Business

Practical Tips on Building a Loyal Following and Making a Living as a Musician

by Ari Herstand ...

**Now Magazine: “Top 5 Music Business Books”Hailed as an “indispensable” guide (Forbes), How to Make It in the New Music Business returns in a significantly revised and expanded third edition.**How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious ... Read more

$25.69 USD

**Now Magazine: “Top 5 Music Business Books”Hailed as an “indispensable” guide (Forbes), How to Make It in the New Music Business returns in a significantly revised and expanded third edition.**How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious
... Read more
How to Market a Book

Third Edition

by Joanna Penn ...

Series Book 2 - Books for Writers
Do you want to sell more books and reach more readers?Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?If you don’t know much about marketing, don’t worry. We all start with nothing.I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.Now I’m a New ... Read more

$9.99 USD or Free with Kobo Plus

Do you want to sell more books and reach more readers?Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?If you don’t know much about marketing, don’t worry. We all start with nothing.I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.Now I’m a New
... Read more

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Guide to Producing a Fashion Show

Writing for the Fashion Business

Guide to Producing a Fashion Show

Promotion in the Merchandising Environment

People who read these also enjoyed

So, You Want to Work in Fashion?

Strutting It!

In Fashion

Platform: Get Noticed in a Noisy World

Selling Sexy

Growth Hacker Marketing

How To Make It in the New Music Business

How to Market a Book

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