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joseph turow

Showing 1 - 12 of 12 results for “joseph turow
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  • The Problem with Personalization

    How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age

    by Joseph Turow ...
    A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI ... Read more

    $19.49 USD

    PRE-ORDER

  • The Aisles Have Eyes

    How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

    by Joseph Turow ...
    The author of Media Today offers "a trenchant, timely, and troubling account of [retailers'] data-mining, in-store tracking, and predictive analytics" ( The Philadelphia Inquirer).By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it ... Read more

    $12.99 USD or Free with Kobo Plus

  • The Voice Catchers

    How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet

    by Joseph Turow ...
    Your voice as biometric data, and how marketers are using it to manipulate youOnly three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples' exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals' voices could be used to identify ... Read more

    $2.99 USD or Free with Kobo Plus

  • Media Today

    Mass Communication in a Converging World

    by Joseph Turow ...
    This ninth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The book’s media systems approach helps students to look carefully at how media content is created, ... Read more

    $115.99 USD

  • Niche Envy

    Marketing Discrimination in the Digital Age

    by Joseph Turow ...
    The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that ... Read more

    $18.99 USD

  • The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

    by Joseph Turow ...
    The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the ... Read more

    $20.99 USD

  • Media Today

    Mass Communication in a Converging World

    by Joseph Turow ...
    This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The book’s media systems approach helps students to look carefully at how media content is created, ... Read more

    $120.99 USD

  • Cultural Sutures

    Medicine and Media

    Medicine and the media exist in a unique symbiosis. Increasingly, health-care consumers turn to media sources—from news reports to Web sites to tv shows—for information about diseases, treatments, pharmacology, and important health issues. And just as the media scour the medical terrain for news stories and plot lines, those in the health-care industry use the media to publicize legitimate stories ... Read more

    $28.79 USD

  • Playing Doctor

    Television, Storytelling, and Medical Power

    by Joseph Turow ...
    Playing Doctor is an engaging and highly perceptive history of the medical TV series from its inception to the present day. Turow offers an inside look at the creation of iconic doctor shows as well as a detailed history of the programs, an analysis of changing public perceptions of doctors and medicine, and an insightful commentary on how medical dramas have both exploited and shaped these ... Read more

    $28.09 USD

  • Audiobook

    The Voice Catchers

    How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet

    by Joseph Turow ...
    Narrated by Joe Hempel ...

    Unabridged

    8 hours 12 min

    Your voice as biometric data, and how marketers are using it to manipulate youThe first in-depth examination of the voice intelligence industry, The Voice Catchers exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents pertaining to voice profiling, and even now their smart speakers are extracting ... Read more

    $19.99 USD

  • Audiobook

    The Aisles Have Eyes

    How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

    by Joseph Turow ...
    Narrated by Rob Grgach ...

    Unabridged

    7 hours 50 min

    By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already ... Read more

    $17.99 USD

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  • Audiobook

    Whose Body?

    Narrated by Robert Bathurst ...
    Series series Sorcha Editor D L Sayers

    Unabridged

    5 hours 47 min

    The first book in Dorothy L Sayers' classic Lord Peter Wimsey series - a must-listen for fans of Agatha Christie's Poirot and Margery Allingham's Campion Mysteries**.**It was the body of a tall stout man. On his dead face, a handsome pair of gold pince-nez mocked death with grotesque elegance.The body wore nothing else.Lord Peter Wimsey knew immediately what the corpse was supposed to be. His ... Read more

    $31.99 USD