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Flip the Funnel

How to Use Existing Customers to Gain New Ones

by Joseph Jaffe ...

Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to ... Read more

$18.00 USD

Also available as: Audiobook

Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to
... Read more

Also available as: Audiobook
Audiobook

Flip the Funnel

How to Use Existing Customers to Gain New Ones

by Joseph Jaffe ...

Narrated by Bruce Mann ...

Unabridged

10 hours 54 min

In most businesses, it costs roughly 5-10x more to acquire a new customer than it does to retain an existing one. Marketers typically spend 80% of their budgets trying to chase as many new prospects as possible into the top of the traditional "sales funnel" so that ultimately a few of them will end up buying the product or service. In this book, marketing guru Joseph Jaffe explains how to "Flip ... Read more

$25.99 USD

Also available as: eBook

In most businesses, it costs roughly 5-10x more to acquire a new customer than it does to retain an existing one. Marketers typically spend 80% of their budgets trying to chase as many new prospects as possible into the top of the traditional "sales funnel" so that ultimately a few of them will end up buying the product or service. In this book, marketing guru Joseph Jaffe explains how to "Flip
... Read more

Also available as: eBook

Audiobook

Different

Escaping the Competitive Herd

by Youngme Moon ...

Narrated by Bernadette Dunne ...

Unabridged

6 hours 49 min

Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.Now comes Youngme Moon’s Different, a bookfor “people who don’t read business ... Read more

$15.99 USD

Also available as: eBook

Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.Now comes Youngme Moon’s Different, a bookfor “people who don’t read business
... Read more

Also available as: eBook
Facebook Marketing Secrets

Explode your traffic with Facebook!

by JeffBode ...

Turn Facebook's 750 Million Users Into Your Personal Free Traffic Getting Money Machine... With Viral Facebook Fanpages" ... Read more

$0.99 USD

Turn Facebook's 750 Million Users Into Your Personal Free Traffic Getting Money Machine... With Viral Facebook Fanpages"
... Read more
The Engaged Customer

The New Rules of Internet Direct Marketing

by Hans Peter Brondmo ...

$7.99 USD or Free with Kobo Plus
Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

by Gregory Diehl ...

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?With a decade of experience studying businesses across the world, Diehl has unlocked the key to ... Read more

$9.99 USD or Free with Kobo Plus

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?With a decade of experience studying businesses across the world, Diehl has unlocked the key to
... Read more
Quick Reference on Prospecting, Presentation, Sales Closing Practice and Techniques:

For Life Insurance Agent, Business Manager

by KVL MANOHAR ...

Description Selling Life Insurance is a challenging job, where every agent spend most of his/her time on finding ways/channels of promotion to get prospect sales close. This material concludes various channels of promotions, planning and techniques where we can implement in our day to day marketing activities. I, author of this eBook is working as an Insurance Agent Since 2004. I self experienced ... Read more

$2.95 USD

Description Selling Life Insurance is a challenging job, where every agent spend most of his/her time on finding ways/channels of promotion to get prospect sales close. This material concludes various channels of promotions, planning and techniques where we can implement in our day to day marketing activities. I, author of this eBook is working as an Insurance Agent Since 2004. I self experienced
... Read more
Direct Marketing for Beginners

How to Cut Out the Middleman and Sell Direct to Consumers

by Learn2succeed ...

What is involved with direct marketing and the process of disintermediation to cut out the middleman and increase profit margins? This book covers direct mail marketing, telemarketing and fax broadcasting. It shows how to effectively use print media, radio and TV. It shows you how to create your own Web site and conduct e-commerce. Learn about Search Engine Optimization; permission-based e-mail ... Read more

$12.48 USD

What is involved with direct marketing and the process of disintermediation to cut out the middleman and increase profit margins? This book covers direct mail marketing, telemarketing and fax broadcasting. It shows how to effectively use print media, radio and TV. It shows you how to create your own Web site and conduct e-commerce. Learn about Search Engine Optimization; permission-based e-mail
... Read more
Digital Channels and Social Media Management in Luxury Markets

by Fabrizio Mosca, Chiara Civera ...

Series series Routledge-Giappichelli Studies in Business and Management
In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following:new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods ... Read more

$67.99 USD

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following:new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods
... Read more
Negotiation Secrets of the World’s Most Persuasive Men and Women

by Ben Settle ...

* Newly Updated! *If you'd like to have the rare ability to win almost any negotiation you get into... even against other experienced negotiators... then this short, easy-to-read book shows you exactly how.The title of the book, written by the acclaimed Master Copywriter, Ben Settle, is: Negotiation Secrets of the World's Most Persuasive Men And Women.Here's only a sample of the secrets inside ... Read more

$2.99 USD or Free with Kobo Plus

* Newly Updated! *If you'd like to have the rare ability to win almost any negotiation you get into... even against other experienced negotiators... then this short, easy-to-read book shows you exactly how.The title of the book, written by the acclaimed Master Copywriter, Ben Settle, is: Negotiation Secrets of the World's Most Persuasive Men And Women.Here's only a sample of the secrets inside
... Read more
50 Ways Businesses Can Use Social Media !

by benoit dubuisson ...

Social Bookmark Links – Improve sharing by incorporating social bookmark links to yourmost important web pages and/or blog posts.Social Profiles – Build buzz that leads up to the holidays by using your social profiles.People often only start as holidays are happening. Start early and build up the buzz tothe holidays in your social profiles.Good Content – People want to share compelling, inspiring, ... Read more

$13.59 USD

Social Bookmark Links – Improve sharing by incorporating social bookmark links to yourmost important web pages and/or blog posts.Social Profiles – Build buzz that leads up to the holidays by using your social profiles.People often only start as holidays are happening. Start early and build up the buzz tothe holidays in your social profiles.Good Content – People want to share compelling, inspiring,
... Read more
Next Steps For Authors To Maintain And Grow Success

Authors Unite Book Series, #7

by Tyler Wagner ...

Series Book 7 - Authors Unite Book Series
What do you do after you publish and launch your book?Read this book to find out. ... Read more

Free

What do you do after you publish and launch your book?Read this book to find out.
... Read more

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“joseph jaffe”

Flip the Funnel

Flip the Funnel

People who read these also enjoyed

Different

Facebook Marketing Secrets

The Engaged Customer

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

Quick Reference on Prospecting, Presentation, Sales Closing Practice and Techniques:

Direct Marketing for Beginners

Digital Channels and Social Media Management in Luxury Markets

Negotiation Secrets of the World’s Most Persuasive Men and Women

50 Ways Businesses Can Use Social Media !

Next Steps For Authors To Maintain And Grow Success

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Your Shopping Cart is empty

Available:

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“joseph jaffe”

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