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Do You Want to Keep Your Customers Forever?

by Joseph B. Pine, Don Peppers, Martha Rogers ...

Series series Harvard Business Review Classics
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business ... Read more

$8.69 USD or Free with Kobo Plus

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business
... Read more
The Experience Economy, With a New Preface by the Authors

Competing for Customer Time, Attention, and Money

by B. Joseph Pine II, James H. Gilmore ...

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This ... Read more

$25.19 USD or Free with Kobo Plus

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This
... Read more
The Experience Economy, Updated Edition

by B. Joseph Pine II, James H. Gilmore ...

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In ... Read more

$20.19 USD or Free with Kobo Plus

Also available as: Audiobook

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In
... Read more

Also available as: Audiobook
The Transformation Economy

Guiding Customers to Achieve Their Aspirations

by B. Joseph Pine II ...

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To ... Read more

$23.09 USD

Also available as: Audiobook

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To
... Read more

Also available as: Audiobook
Authenticity

What Consumers Really Want

by James H. Gilmore, B. Joseph Pine II ...

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, ... Read more

$25.19 USD or Free with Kobo Plus

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy,
... Read more
Infinite Possibility

Creating Customer Value on the Digital Frontier

by B. Joseph Pine, Kim C. Korn ...

Discover how to provide experiences for your customers that combine the real with the virtual.Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world ... Read more

$12.99 USD or Free with Kobo Plus

Also available as: Audiobook

Discover how to provide experiences for your customers that combine the real with the virtual.Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world
... Read more

Also available as: Audiobook
Audiobook

The Transformation Economy

Guiding Customers to Achieve Their Aspirations

by B. Joseph Pine II ...

Narrated by Mike Lenz, B.Joseph Pine ...

Unabridged

7 hours 19 min

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be.Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. ... Read more

$20.99 USD

Also available as: eBook

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be.Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized.
... Read more

Also available as: eBook
Audiobook

The Experience Economy, Updated Edition

by James H. Gilmore, B. Joseph Pine ...

Narrated by Alan Sklar ...

Unabridged

12 hours 13 min

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.Though the world has changed in many ways since then, the way to a customer's heart has not. In ... Read more

$19.95 USD

Also available as: eBook

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.Though the world has changed in many ways since then, the way to a customer's heart has not. In
... Read more

Also available as: eBook
Designing Experiences

by J. Robert Rossman, Ph.D., Mathew D. Duerden, Ph.D. ...

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly ... Read more

$21.59 USD

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly
... Read more
Reengineering Retail

The Future of Selling in a Post-Digital World

by Doug Stephens ...

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Read more

$13.09 USD

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the
... Read more
The Age of Experiences

Harnessing Happiness to Build a New Economy

by Benjamin Hunnicutt ...

In The Age of Experiences, Benjamin Kline Hunnicutt examines how the advance of happiness science is impacting the economy, making possible new experience-products that really make people happy and help forward-looking businesses expand and develop new technologies. In today’s marketplace there is less interest in goods and services and more interest in buying and selling personal improvements and ... Read more

$21.59 USD

In The Age of Experiences, Benjamin Kline Hunnicutt examines how the advance of happiness science is impacting the economy, making possible new experience-products that really make people happy and help forward-looking businesses expand and develop new technologies. In today’s marketplace there is less interest in goods and services and more interest in buying and selling personal improvements and
... Read more
Designing Experiences

by J. Robert Rossman, Ph.D., Mathew D. Duerden, Ph.D. ...

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly ... Read more

$28.49 USD

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly
... Read more

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Top Series in United States

Harvard Business Review Classics

Do You Want to Keep Your Customers Forever?

The Experience Economy, With a New Preface by the Authors

The Experience Economy, Updated Edition

The Transformation Economy

Authenticity

Infinite Possibility

The Transformation Economy

The Experience Economy, Updated Edition

Designing Experiences

Reengineering Retail

The Age of Experiences

Designing Experiences

eReaders

Apps

Accessories

Shopping Cart

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Your Shopping Cart is empty

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Top Series in United States

Harvard Business Review Classics

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