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“joop pligt”

Showing 1 - 12 of 12 results for “joop pligt”
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  • The Psychology of Influence

    Theory, research and practice

    by Michael Vliek, Joop Pligt ...
    Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may ... Read more

    $70.99 USD

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  • Think Like a Freak

    The Authors of Freakonomics Offer to Retrain Your Brain

    by Steven D. Levitt, Stephen J. Dubner ...
    The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and ... Read more

    $8.49 USD

  • Pre-Suasion

    A Revolutionary Way to Influence and Persuade

    by Robert Cialdini, Ph.D. ...
    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Read more

    $16.99 USD

  • Business Gamification For Dummies

    by Kris Duggan, Kate Shoup ...
    The easy way to grasp and use gamification concepts in businessGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience ... Read more

    $16.00 USD

  • Carrots and Sticks

    Unlock the Power of Incentives to Get Things Done

    by Ian Ayres ...
    Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you ... Read more

    $4.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Youtility for Real Estate

    Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

    by Jay Baer, Erica Campbell Byrum ...
    How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently ... Read more

    $2.99 USD

  • The Wallet Allocation Rule

    Winning the Battle for Share

    by Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye ...
    Customer Loyalty Isn't Enough—Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is ... Read more

    $12.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • It Takes a Tribe

    Building the Tough Mudder Movement

    by Will Dean ...
    “Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?” my professors asked. My gut feeling was—plenty of people.Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of how a scrappy startup grew into a movement whose millions of members feel like co-owners. He shows how other ... Read more

    $14.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Pay

    Why People Earn What They Earn and What You Can Do Now to Make More

    by Kevin F. Hallock ...
    Billions of people throughout the world are paid for their work. This book was written to explain why they earn what they earn and, in doing so, to help readers understand how they can earn more in both the short and long run. It describes wages, wage differences across groups, wage inequality, how organizations set pay and why, executive and 'superstar' pay, the difference between pay and 'total ... Read more

    $33.69 USD

  • The Commodification of Childhood

    The Children’s Clothing Industry and the Rise of the Child Consumer

    by Daniel Thomas Cook ...
    In this revealing social history, Daniel Thomas Cook explores the roots of children’s consumer culture—and the commodification of childhood itself—by looking at the rise, growth, and segmentation of the children’s clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children’s clothing began to aim commercial messages at the child rather ... Read more

    $23.09 USD

  • The Psychology of Consumer Behavior

    by Brian Mullen, Craig Johnson ...
    After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an ... Read more

    $73.99 USD

  • Consumer Behaviour (RLE Consumer Behaviour)

    A Practical Guide

    by Gordon Foxall ...
    Series series Routledge Library Editions: Consumer Behaviour
    This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these ... Read more

    $70.99 USD