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  • Words That Matter

    How the News and Social Media Shaped the 2016 Presidential Campaign

    How the 2016 news media environment allowed Trump to win the presidencyThe 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated.Words That Matter assesses how the ... Read more

    $26.49 USD

  • Why Americans Hate the Media and How It Matters

    As recently as the early 1970s, the news media was one of the most respected institutions in the United States. Yet by the 1990s, this trust had all but evaporated. Why has confidence in the press declined so dramatically over the past 40 years? And has this change shaped the public's political behavior? This book examines waning public trust in the institutional news media within the context of ... Read more

    $17.29 USD or Free with Kobo Plus

  • American Presidential Campaigns in the Attention Economy

    Series series Elements in Campaigns and Elections
    In the social media era, people and organizations increasingly fight over the public's attention. This competition is especially intense in American presidential campaigns. As someone who used attention-grabbing strategies throughout his career, Donald Trump's communication skills were well suited to this environment. His campaigns illustrate the power and limits of attention-grabbing campaign ... Read more

    $20.49 USD