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Showing 1 - 7 of 7 results for “jonathan hardy”
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  • Intelligent Automation in Digital Transformation Strategy

    Building IA Programs in the Agentic AI Era

    by Jonathan Hardy ...
    Series series Professional and Applied Computing (R0)
    Harness the full potential of Intelligent Automation (IA) to transform your businesses, stay competitive, and navigate the complexities of today’s digital landscape. This book is a comprehensive guide for business leaders, executives, and automation professionals, exploring how Intelligent Automation (IA) has evolved from traditional Robotic Process Automation (RPA) to become a powerful catalyst ... Read more

    $23.79 USD

  • Sponsored Editorial Content in Digital Journalism

    Edited by Jonathan Hardy ...
    For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.Sponsored editorial content is material with similar qualities and format to content that is ... Read more

    $57.99 USD

  • Branded Content

    The Fateful Merging of Media and Marketing

    by Jonathan Hardy ...
    This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media.This ambitious historical, empirical, and theoretical ... Read more

    $54.99 USD

  • Western Media Systems

    by Jonathan Hardy ...
    Series series Communication and Society
    Western Media Systems offers a critical introduction to media systems in North America and Western Europe. The book offers a wide-ranging survey of comparative media analysis addressing the economic, social, political, regulatory and cultural aspects of Western media systems.Jonathan Hardy takes a thematic approach, guiding the reader through critical issues and debates, introducing key concepts ... Read more

    $61.99 USD

  • Cross-Media Promotion

    by Jonathan Hardy ...
    Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product ... Read more

    $45.09 USD

  • Critical Political Economy of the Media

    An Introduction

    by Jonathan Hardy ...
    Series series Communication and Society
    How the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides a clear, comprehensive and insightful introduction to the political economic analysis of contemporary media.Jonathan Hardy undertakes a critical survey of political economy scholarship encompassing worldwide literature, issues and debates, and relationships ... Read more

    $68.99 USD

  • The Advertising Handbook

    by Sean Brierley, Jonathan Hardy, Iain Macrury, Helen Powell ...
    Series series Media Practice
    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate ... Read more

    $68.99 USD