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“jonathan cagan”

Showing 1 - 2 of 2 results for “jonathan cagan”
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  • Managing the Unmanageable

    13 Tips for Building and Leading a Successful Innovation Team

    by Jonathan Cagan, Peter Boatwright ...
    Nearly all innovation is done by teams. And while there are many books about the innovation process, and also many about managing teams, the management of innovation teams has gone unaddressed.This matters, because innovation teams are not like other teams. Most teams and their managers know where they are headed. They've probably been there and done it previously, more than once. Innovation is ... Read more

    $9.99 USD

  • Built to Love

    Creating Products That Captivate Customers

    by Peter Boatwright, Jonathan Cagan ...
    Offers data-driven proof that products and services appealing to customer’s emotional needs outsell the competition Provides a clear method and set of tools to enable companies to develop high emotion products and services Includes case examples from a wide variety of industries Emotion is the single greatest lever in building enduring relationships with customers—it’s what makes them not just ... Read more

    $20.19 USD