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  • Essential B2B Marketing Strategies

    Theories, Cases and Concepts for a Contemporary World

    by Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci, Jonathan A.J. Wilson ...
    Series series Business and Management (R0)
    This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relationships, digitalization, innovation and sustainability.Exploring the relevant theories behind this evolution and providing an extensive understanding of contemporary marketing strategies, the book ... Read more

    $58.49 USD