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  • Aerospace Marketing Management

    A Handbook for the Entire Value Chain

    Series series Business and Management (R0)
    This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current ... Read more

    $76.49 USD