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“jonah cuna”

Showing 1 - 12 of 12 results for “jonah cuna”
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  • Understanding E-Commerce Marketing: Strategy, Form, Function, Psychology and Future

    by Paul Finlayson, Jonah Cuna ...
    This textbook is an up-to-date examination of the rise of e-commerce. It focuses on B2C and examines best practices and strategies for developing mobile and e-commerce sites. The text also examines the psychology and underpinnings of e-commerce success and looks at this business channel's most likely future directions. ... Read more

    $42.00 USD or Free with Kobo Plus

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  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    by Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Read more

    $14.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • What Color Is Your Parachute? Guide to Job-Hunting Online, Sixth Edition

    Blogging, Career Sites, Gateways, Getting Interviews, Job Boards, Job Search Engines, Personal Websites, Posting Resumes, Research Sites, Social Networking

    by Mark Emery Bolles, Richard N. Bolles ...
    Before you start your Internet job-hunt, there are some things that you must know, like:• Why are job sites like Monster and CareerBuilder so stunningly ineffective?• What can you do to make sure your resumes survive the elimination process?• How do you find the information that search engines like Google can’t?• How can you tell the difference between a genuinely helpful job board, and a website ... Read more

    $5.99 USD

  • Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

    by Rajat Paharia ...
    The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will ... Read more

    $25.19 USD

  • You Should Test That

    Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

    by Chris Goward ...
    Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through ... Read more

    $18.00 USD

  • Big Bim Little Bim - the Practical Approach to Building Information Modeling - Integrated Practice Done the Right Way!

    by Finith Jernigan ...
    The breakthrough book BIG BIM little bim gives practical approaches that architects, engineers, owners, educators, students and builders can understand and apply today. Based on twenty years of successful integrated projects, this book will help you to cut through the hype to achieve clarity about integrated practice and building information modeling. ... Read more

    $9.99 USD or Free with Kobo Plus

  • The Panic Free Job Search

    Unleash the Power of the Web and Social Networking to Get Hired

    by Paul Hill ...
    Job seekers are frustrated. Online job applications through job boards and employer sites are leading to dead ends. Why? Employers are closing the last chapter on the online application playbook. Inundated by online applications and hampered by computer systems that are unable to select viable candidates from the masses of applicants, employers are now using innovative strategies to recruit and ... Read more

    $12.39 USD or Free with Kobo Plus

  • Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

    by Eric Greenberg, Alexander Kates ...
    THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and ... Read more

    $20.79 USD

  • Business Gamification For Dummies

    by Kris Duggan, Kate Shoup ...
    The easy way to grasp and use gamification concepts in businessGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience ... Read more

    $16.00 USD

  • Psychology of Web Design

    Volume 1

    by Smashing Magazine ...
    Series series Smashing eBooks
    Among the most important ingredients for successful Web designs are creativity, planning, coding and design skills. However, many people forget that various psychological factors also play an important role when making design decisions. Psychology of Web Design (eBook #16) gives you insights on how the human brain deals with different elements, colors, contrast, symmetry and balance. Combining ... Read more

    $5.33 USD

  • Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

    by Pam Didner ...
    Engage Customers Around the World with Cross-Regional Content MarketingTechnology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.LEARN HOW TO:Create content ... Read more

    $20.19 USD

  • Winning the Right Game

    How to Disrupt, Defend, and Deliver in a Changing World

    by Ron Adner ...
    Series series Management on the Cutting Edge
    How to succeed in an era of ecosystem-based disruption: strategies and tools for offense, defense, timing, and leadership in a changing competitive landscape.The basis of competition is changing. Are you prepared? Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your ... Read more

    $18.99 USD

    Also available as: Audiobook

    Also available as: Audiobook