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Fundamentals and Practice of Marketing

by Adrian Mackay, John Wilmshurst ...

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and ... Read more

$67.99 USD

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and
... Read more
Fundamentals of Advertising

by John Wilmshurst, Adrian Mackay ...

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a ... Read more

$79.99 USD

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a
... Read more

Hegarty on Advertising

by John Hegarty ...

Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely ... Read more

$18.99 USD

Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely
... Read more
Quick Guide VII - A Top-notch, Sales-Relationships, Account Management Template

Quick Guides to Business, #7

by Paul C Burr ...

Series Book 7 - Quick Guides to Business
Virtually all of the large corporations I've worked with have each spent millions of dollars ($US) installing customised sales systems and account management processes. This booklet will give you a snapshot of the core wisdom you need to adopt a 'best-practice' account management system for a few pounds (£UK) or dollars ($US).I have designed a number of sales campaign planning and management ... Read more

$3.99 USD or Free with Kobo Plus

Virtually all of the large corporations I've worked with have each spent millions of dollars ($US) installing customised sales systems and account management processes. This booklet will give you a snapshot of the core wisdom you need to adopt a 'best-practice' account management system for a few pounds (£UK) or dollars ($US).I have designed a number of sales campaign planning and management
... Read more
Secret Formulas of the Wizard of Ads

by Roy H. Williams ...

Awards: Wall Street Journal #1 Bestseller 1999 Business Book of the Year In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard’s provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Award—only this time, the book has nuts, bolt, and even more bite! The Wizard’s secret formulas ... Read more

$1.99 USD or Free with Kobo Plus

Awards: Wall Street Journal #1 Bestseller 1999 Business Book of the Year In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard’s provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Award—only this time, the book has nuts, bolt, and even more bite! The Wizard’s secret formulas
... Read more
7 Lessons in Sales

Master Sales Basics in 7 Steps

by Christine Harvey ...

Series Book 56 - TYW
A SHORT COURSE IN SALES BASICS.7 Lessons in Sales is a quick course in selling, giving you everything you need to know in just seven short chapters. From listening and asking pertinent questions, to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson.* Lesson 1: Jump-start your success formula* ... Read more

$5.99 USD

A SHORT COURSE IN SALES BASICS.7 Lessons in Sales is a quick course in selling, giving you everything you need to know in just seven short chapters. From listening and asking pertinent questions, to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson.* Lesson 1: Jump-start your success formula*
... Read more
How to Get More Followers on Instagram

by Melanie Chaisson ...

Instagram Basics for gaining more followers. This simple step-by-step method is used by business owners and marketers. ... Read more

$1.64 USD

Instagram Basics for gaining more followers. This simple step-by-step method is used by business owners and marketers.
... Read more
The Big Moo

Stop Trying to Be Perfect and Start Being Remarkable

by The Group of 33 ...

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done.In 2003, Seth Godin’s Purple Cow ... Read more

$11.99 USD

Also available as: Audiobook

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done.In 2003, Seth Godin’s Purple Cow
... Read more

Also available as: Audiobook
Tackle Your Sales Territory in 4 Weeks

by Michael Rickert ...

Tackle Your Sales Territory in 4 Weeks is a guide to help any sales rep take charge of their territory and build success. If you're in medical sales or wanted to break into the industry, the suggestions and tips you've always wanted are in this book. If you are a sales rep overwhelmed with the daily tasks and prospecting in your entire territory, this book is for you.The author uses his experience ... Read more

$1.50 USD or Free with Kobo Plus

Tackle Your Sales Territory in 4 Weeks is a guide to help any sales rep take charge of their territory and build success. If you're in medical sales or wanted to break into the industry, the suggestions and tips you've always wanted are in this book. If you are a sales rep overwhelmed with the daily tasks and prospecting in your entire territory, this book is for you.The author uses his experience
... Read more
Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits

by Akshay Desai ...

An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social ... Read more

Free

An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social
... Read more
Keyword Research Bible

by Ramsey Shearin ...

Do you know how important keywords are to your business?You might not realize it, but your keywords are the reason your traffic comes to you, they are the reason people know your site exists and they are the only reason that your customers purchase. In fact, they are so important that if you are struggling to make sales, they might be the sole problem. Seems unlikely? Let me explain...Keywords are ... Read more

$6.99 USD or Free with Kobo Plus

Do you know how important keywords are to your business?You might not realize it, but your keywords are the reason your traffic comes to you, they are the reason people know your site exists and they are the only reason that your customers purchase. In fact, they are so important that if you are struggling to make sales, they might be the sole problem. Seems unlikely? Let me explain...Keywords are
... Read more
The Referral of a Lifetime

Never Make a Cold Call Again!

by Tim Templeton ...

Your Best Prospects Are Referred Prospects!Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden ... Read more

$17.99 USD

Your Best Prospects Are Referred Prospects!Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden
... Read more

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Fundamentals and Practice of Marketing

Fundamentals of Advertising

People who read these also enjoyed

Hegarty on Advertising

Quick Guide VII - A Top-notch, Sales-Relationships, Account Management Template

Secret Formulas of the Wizard of Ads

7 Lessons in Sales

How to Get More Followers on Instagram

The Big Moo

Tackle Your Sales Territory in 4 Weeks

Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits

Keyword Research Bible

The Referral of a Lifetime

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