Rakuten Kobo

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Skip side bar filters

Tough Crimes

True Cases by Top Criminal Lawyers

by Christopher D. Evans, Edward L. Greenspan, Richard Wolson, Marilyn Sandford, Earl Levy, Peter Martin, John Rosen, Fred Ferguson, William Smart0, Richard Peck1, Noel O'Brien2, Joel Pink3, Patrick Fagan4, Brian Beresh5, Mark Brayford6, Marie Henein7, William Trudell8, John Vertes9, Thomas Dalby0, Hersh Wolch1 ...

Series Book 1 - True Cases Series
Tough Crimes is a collection of thoughtful and insightful stories by twenty of Canada’s most prominent criminal lawyers. In the book, they write about cases that had surprising turns, or that presented personal or ethical challenges. We’ve all heard the media’s take on notorious criminals, but when have we had a chance to hear directly from the lawyers who defended or prosecuted them? We’ve all ... Read more

$9.89 USD

Tough Crimes is a collection of thoughtful and insightful stories by twenty of Canada’s most prominent criminal lawyers. In the book, they write about cases that had surprising turns, or that presented personal or ethical challenges. We’ve all heard the media’s take on notorious criminals, but when have we had a chance to hear directly from the lawyers who defended or prosecuted them? We’ve all
... Read more
Stopwatch Marketing

Take Charge of the Time When Your Customer Decides to Buy

by John Rosen, AnnaMaria Turano ...

How long does it take to buy a loaf of bread? A pair of shoes? A car?These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren’t ticking at all.For today’s savvy ... Read more

$4.99 USD

How long does it take to buy a loaf of bread? A pair of shoes? A car?These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren’t ticking at all.For today’s savvy
... Read more

More Tough Crimes

True Cases by Canadian Judges and Criminal Lawyers

by William Trudell, Lorene Shyba ...

Series Book 3 - True Cases Series
More Tough Crimes follows the exceptional success of Tough Crimes: True Cases by Top Canadian Criminal Lawyers (2014) and Shrunk: Crime and Disorders of the Mind (2016), the first two books in Durvile’s True Cases Series. What makes this series so unique and successful is the window provided into the world of criminal justice. The sixteen stories in More Tough Crimes are written by Donald Bayne ... Read more

$12.49 USD

More Tough Crimes follows the exceptional success of Tough Crimes: True Cases by Top Canadian Criminal Lawyers (2014) and Shrunk: Crime and Disorders of the Mind (2016), the first two books in Durvile’s True Cases Series. What makes this series so unique and successful is the window provided into the world of criminal justice. The sixteen stories in More Tough Crimes are written by Donald Bayne
... Read more
Public Opinion

by Walter Lippmann ...

Key themes and ideas presented in "Public Opinion" include:Role of Media: Lippmann examines the role of the media in shaping public opinion. He discusses how media outlets, through the selection and presentation of information, play a crucial role in influencing how individuals perceive and understand the world.Perception and Stereotypes: Lippmann introduces the concept of "stereotypes," referring ... Read more

$0.97 USD or Free with Kobo Plus

Also available as: Audiobook

Key themes and ideas presented in "Public Opinion" include:Role of Media: Lippmann examines the role of the media in shaping public opinion. He discusses how media outlets, through the selection and presentation of information, play a crucial role in influencing how individuals perceive and understand the world.Perception and Stereotypes: Lippmann introduces the concept of "stereotypes," referring
... Read more

Also available as: Audiobook
Marketing to Millennials

Reach the Largest and Most Influential Generation of Consumers Ever

by Jeff Fromm, Christie Garton ...

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, ... Read more

$7.99 USD

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now,
... Read more
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

Reinventing Your Company in a Customer-Driven Marketplace

by Sean Moffitt, Mike Dover, Don Tapscott ...

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p ... Read more

$29.59 USD

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p
... Read more
Marketing Metaphoria

What Deep Metaphors Reveal About the Minds of Consumers

by Gerald Zaltman, Lindsay H. Zaltman ...

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success ... Read more

$21.59 USD or Free with Kobo Plus

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success
... Read more
A/B Testing

The Most Powerful Way to Turn Clicks Into Customers

by Dan Siroker, Pete Koomen ...

How Your Business Can Use the Science That Helped Win the White HouseThe average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.What's the solution? A/B testing.A/B testing is the simple idea of showing several different versions of a web page to live ... Read more

$20.00 USD

How Your Business Can Use the Science That Helped Win the White HouseThe average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.What's the solution? A/B testing.A/B testing is the simple idea of showing several different versions of a web page to live
... Read more
Lightning in a Bottle

The Proven System to Create New Ideas and Products That Work

by David Minter, Michael Reid ...

"You will never look at 'new ideas' the same way again." —H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc."I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." —Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.com ... Read more

$11.59 USD

"You will never look at 'new ideas' the same way again." —H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc."I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." —Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.com
... Read more
Top 100 Tips for Staff Management

by Paul Davis ...

Easy Solutions to Sticky Staffing Issues...With Top 100 Tips for Staff ManagementFace it: staff situations are often uncomfortable, sticky situations.Do you find yourself fighting fires at the office rather than building your team? Overloaded with too much? Are you in a quandary about dealing with a lazy employee? How do you deal with one that's dishonest? Is the staff appraisal becoming a thing ... Read more

$4.97 USD or Free with Kobo Plus

Easy Solutions to Sticky Staffing Issues...With Top 100 Tips for Staff ManagementFace it: staff situations are often uncomfortable, sticky situations.Do you find yourself fighting fires at the office rather than building your team? Overloaded with too much? Are you in a quandary about dealing with a lazy employee? How do you deal with one that's dishonest? Is the staff appraisal becoming a thing
... Read more
The Checklist Book: Twitter Edition

by A.J. Lapre,Christopher Gallegos ...

Have you always wanted to "master" Twitter to boost your business or non-profit but didn't have the know-how to get started? The Checklist Book: Twitter is a condensed, "just give me the good stuff" book designed with you - the busy professional - in mind. This little but powerful book (and checklist) will help you learn the ins and outs of Twitter and guide you to develop strategies to quickly ... Read more

$3.99 USD or Free with Kobo Plus

Have you always wanted to "master" Twitter to boost your business or non-profit but didn't have the know-how to get started? The Checklist Book: Twitter is a condensed, "just give me the good stuff" book designed with you - the busy professional - in mind. This little but powerful book (and checklist) will help you learn the ins and outs of Twitter and guide you to develop strategies to quickly
... Read more
Marketing Database Analytics

Transforming Data for Competitive Advantage

by Andrew D. Banasiewicz ...

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the ... Read more

$91.99 USD

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the
... Read more

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

True Cases Series

Tough Crimes

Stopwatch Marketing

People who read these also enjoyed

More Tough Crimes

Public Opinion

Marketing to Millennials

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

Marketing Metaphoria

A/B Testing

Lightning in a Bottle

Top 100 Tips for Staff Management

The Checklist Book: Twitter Edition

Marketing Database Analytics

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

True Cases Series

Show:

People who read these also enjoyed