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Top Series in United States

Showing 1 - 12 of 12 results for “john rosen”
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  • Tough Crimes

    True Cases by Top Criminal Lawyers

    by Christopher D. Evans, Edward L. Greenspan, Richard Wolson, Marilyn Sandford, Earl Levy, Peter Martin, John Rosen, Fred Ferguson, William Smart0, Richard Peck1, Noel O'Brien2, Joel Pink3, Patrick Fagan4, Brian Beresh5, Mark Brayford6, Marie Henein7, William Trudell8, John Vertes9, Thomas Dalby0, Hersh Wolch1 ...
    Series Book 1 - True Cases Series
    Tough Crimes is a collection of thoughtful and insightful stories by twenty of Canada’s most prominent criminal lawyers. In the book, they write about cases that had surprising turns, or that presented personal or ethical challenges. We’ve all heard the media’s take on notorious criminals, but when have we had a chance to hear directly from the lawyers who defended or prosecuted them? We’ve all ... Read more

    $9.89 USD

  • Stopwatch Marketing

    Take Charge of the Time When Your Customer Decides to Buy

    by John Rosen, AnnaMaria Turano ...
    How long does it take to buy a loaf of bread? A pair of shoes? A car?These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren’t ticking at all.For today’s savvy ... Read more

    $4.99 USD

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  • More Tough Crimes

    True Cases by Judges and Criminal Lawyers

    by Donald Bayne et al ...
    Series Book 3 - True Cases Series
    Edited by William Trudell and Lorene Shyba, More Tough Crimes is the third book in the Durvile True Cases series. Like other books in the series More Tough Crimes provides a unique window into the world of criminal justice. These stories are ‘tough crimes’ because of the emotional demands put on the judges and lawyers involved. Many cases in the book are recent, but some from the past were so ... Read more

    $9.89 USD

  • Public Opinion

    by Walter Lippmann ...
    First published in 1922, “Public Opinion” is the fascinating study of the role of citizens in a democracy by Walter Lippmann, an American writer, reporter and political commentator. Lippmann’s notable career spanned decades and produced some of the most important journalism in American history. He was the first to introduce the concept of the Cold War, received many awards, including two Pulitzer ... Read more

    $8.99 USD

    Also available as: Audiobooks

    Also available as: Audiobooks

  • Marketing to Millennials

    Reach the Largest and Most Influential Generation of Consumers Ever

    by Jeff Fromm, Christie Garton ...
    Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, ... Read more

    $7.99 USD

  • WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

    Reinventing Your Company in a Customer-Driven Marketplace

    by Sean Moffitt, Mike Dover, Don Tapscott ...
    Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p ... Read more

    $29.59 USD

  • Marketing Metaphoria

    What Deep Metaphors Reveal About the Minds of Consumers

    by Gerald Zaltman, Lindsay H. Zaltman ...
    Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success ... Read more

    $21.99 USD or Free with Kobo Plus

  • A/B Testing

    The Most Powerful Way to Turn Clicks Into Customers

    by Dan Siroker, Pete Koomen ...
    How Your Business Can Use the Science That Helped Win the White HouseThe average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.What's the solution? A/B testing.A/B testing is the simple idea of showing several different versions of a web page to live ... Read more

    $20.00 USD

  • Lightning in a Bottle

    The Proven System to Create New Ideas and Products That Work

    by David Minter, Michael Reid ...
    "You will never look at 'new ideas' the same way again." —H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc."I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." —Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.com ... Read more

    $11.59 USD

  • Top 100 Tips for Staff Management

    by Paul Davis ...
    Easy Solutions to Sticky Staffing Issues...With Top 100 Tips for Staff ManagementFace it: staff situations are often uncomfortable, sticky situations.Do you find yourself fighting fires at the office rather than building your team? Overloaded with too much? Are you in a quandary about dealing with a lazy employee? How do you deal with one that's dishonest? Is the staff appraisal becoming a thing ... Read more

    $4.97 USD or Free with Kobo Plus

  • The Checklist Book: Twitter Edition

    by A.J. Lapre,Christopher Gallegos ...
    Have you always wanted to "master" Twitter to boost your business or non-profit but didn't have the know-how to get started? The Checklist Book: Twitter is a condensed, "just give me the good stuff" book designed with you - the busy professional - in mind. This little but powerful book (and checklist) will help you learn the ins and outs of Twitter and guide you to develop strategies to quickly ... Read more

    $3.99 USD or Free with Kobo Plus

  • Marketing Database Analytics

    Transforming Data for Competitive Advantage

    by Andrew D. Banasiewicz ...
    Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the ... Read more

    $91.99 USD