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“john riesenberger”

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  • Conducting Market Research for International Business

    by S. Tamer Cavusgil, John Riesenberger, Gary Knight, Attila Yaprak ...
    Conducting Market Research for International Business is designed to help managers and scholars understand the fundamentals of international market research. It offers a comprehensive treatment of the research issues that international business managers face when contemplating market entry, engaging buyers in foreign markets, maintaining and growing market share, and expanding to newer ... Read more

    $6.29 USD