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Word of Mouse

The Marketing Power of Collaborative Filtering

by John Riedl, Joseph Konstan ...

Through compelling case studies, Word of Mouse maps out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, ... Read more

$7.99 USD

Through compelling case studies, Word of Mouse maps out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products,
... Read more

Public Opinion (Warbler Classics Annotated Edition)

by Walter Lippmann ...

In his groundbreaking work Public Opinion (1922), Walter Lippmann, an eminent American writer and political commentator, delves into the intricate dynamics of democracy, shedding light on the pivotal role of citizens. He warns against the perils of propaganda, anticipating its sway on public perception. Lippmann challenges the efficacy of journalism in informing the populace, asserting that ... Read more

$2.99 USD

In his groundbreaking work Public Opinion (1922), Walter Lippmann, an eminent American writer and political commentator, delves into the intricate dynamics of democracy, shedding light on the pivotal role of citizens. He warns against the perils of propaganda, anticipating its sway on public perception. Lippmann challenges the efficacy of journalism in informing the populace, asserting that
... Read more
Twitter Affiliate Cash

by wlasikiewicz ...

Learn how to make money from your boring Twitter account. You will learn everything from th ground up. Start making money today.Forget making website after website, all you need is 10 minutes and ANY twitter account. ... Read more

$9.99 USD

Learn how to make money from your boring Twitter account. You will learn everything from th ground up. Start making money today.Forget making website after website, all you need is 10 minutes and ANY twitter account.
... Read more
How to Perform the Ultimate Local SEO Audit

by Casey Meraz ...

Ranking in Google's local results can be a difficult task. There are a lot of best practices to follow. If you're not doing the best in every area then your competition has a better chance of beating you in the rankings.That is why I developed The Ultimate Local SEO Audit. This book is your blueprint of every line item you need to review and fix on your website, your local listing, and even off ... Read more

$9.99 USD

Ranking in Google's local results can be a difficult task. There are a lot of best practices to follow. If you're not doing the best in every area then your competition has a better chance of beating you in the rankings.That is why I developed The Ultimate Local SEO Audit. This book is your blueprint of every line item you need to review and fix on your website, your local listing, and even off
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Integrated Brand Marketing and Measuring Returns

Edited by P. Kitchen ...

Series series Business and Management (R0)
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. ... Read more

$49.49 USD

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
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Protecting Main Street

Measuring the Customer Experience in Financial Services for Business and Public Policy

by Paul C. Lubin ...

Unlike other books which focus solely on the business or profit aspects of measuring the customer experience, this book focuses on the benefits to the consumer as well as the company or financial institution. The book describes how business and government can undertake market research to determine whether the credit and investment markets are functioning properly and providing consumers with ... Read more

Was $63.99 USD Now $54.99 USD

Unlike other books which focus solely on the business or profit aspects of measuring the customer experience, this book focuses on the benefits to the consumer as well as the company or financial institution. The book describes how business and government can undertake market research to determine whether the credit and investment markets are functioning properly and providing consumers with
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Food Consumer Science

Theories, Methods and Application to the Western Balkans

Edited by Dominique Barjolle, Matthew Gorton, Žaklina Stojanović, Jasna Milošević Đorđević ...

Series series Earth and Environmental Science (R0)
This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption. ... Read more

$89.09 USD

This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.
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Moral Systems and the Evolution of Human Rights

by Bruce K. Friesen ...

Series series Social Sciences (R0)
This volume offers a comprehensible account of the development and evolution of moral systems. It seeks to answer the following questions: If morals are eternal and unchanging, why have the world’s dominant religious moral systems been around for no more than a mere six thousand of the two hundred thousand years of modern human existence? What explains the many and varied moral systems across the ... Read more

$49.49 USD

This volume offers a comprehensible account of the development and evolution of moral systems. It seeks to answer the following questions: If morals are eternal and unchanging, why have the world’s dominant religious moral systems been around for no more than a mere six thousand of the two hundred thousand years of modern human existence? What explains the many and varied moral systems across the
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Unveiling Fashion

Business, Culture, and Identity in the Most Glamorous Industry

by F. Godart ...

Series series Business and Management (R0)
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry. ... Read more

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Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.
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Reshoring of Manufacturing

Drivers, Opportunities, and Challenges

Edited by Alessandra Vecchi ...

Series series Business and Management (R0)
This book examines key aspects of the increasingly important phenomenon of reshoring – the decision of companies to reverse offshoring by bringing manufacturing back from overseas. The aim is to equip readers with a full understanding of the current extent of reshoring, its drivers, and the associated opportunities and challenges. The impact of governments’ economic policies on the location ... Read more

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This book examines key aspects of the increasingly important phenomenon of reshoring – the decision of companies to reverse offshoring by bringing manufacturing back from overseas. The aim is to equip readers with a full understanding of the current extent of reshoring, its drivers, and the associated opportunities and challenges. The impact of governments’ economic policies on the location
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Network Embeddedness

Examining the Effect on Business Performance and Internationalization

by Milena Ratajczak-Mrozek ...

Series series Business and Management (R0)
This book systematizes the concepts of business relationships and network embeddedness, taking a new approach to internationalization, relevant for the global economy. It reflects the growing importance of network internationalization theory and explores the impact of embeddedness in domestic and foreign relationships on a company’s performance. The author questions the validity of the distinction ... Read more

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This book systematizes the concepts of business relationships and network embeddedness, taking a new approach to internationalization, relevant for the global economy. It reflects the growing importance of network internationalization theory and explores the impact of embeddedness in domestic and foreign relationships on a company’s performance. The author questions the validity of the distinction
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The Story of Indian Manufacturing

Encounters with the Mughal and British Empires (1498 -1947)

by Vijay K. Seth ...

This book discusses the role historical events played in determining the pattern of growth of Indian manufacturing. Two important historical events significantly influenced the course of Indian manufacturing from the 15th century AD. The first was the arrival of European merchants via sea route pioneered by Vasco-da-Gamma in 1498 and the other was the dawn of the Mughal Empire in 1526. The book ... Read more

$116.99 USD

This book discusses the role historical events played in determining the pattern of growth of Indian manufacturing. Two important historical events significantly influenced the course of Indian manufacturing from the 15th century AD. The first was the arrival of European merchants via sea route pioneered by Vasco-da-Gamma in 1498 and the other was the dawn of the Mughal Empire in 1526. The book
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Word of Mouse

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Public Opinion (Warbler Classics Annotated Edition)

Twitter Affiliate Cash

How to Perform the Ultimate Local SEO Audit

Integrated Brand Marketing and Measuring Returns

Protecting Main Street

Food Consumer Science

Moral Systems and the Evolution of Human Rights

Unveiling Fashion

Reshoring of Manufacturing

Network Embeddedness

The Story of Indian Manufacturing

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