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Top Series in United States

Showing 1 - 12 of 12 results for “john l stanton”
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  • Principles of marketing

    by CRISTINA CALVO PORRAL, JOHN L. STANTON ...
    Mrketing reversed prior business logic 50 years ago and said«the customer is king», and the companies began to recognizethat it was not just the product that was the most important aspect oftheir business. Companies recognized that consumers had a myriadof choices of product offerings and marketing was responsibleto ensure that the companys products had the benefits andattributes that customers ... Read more

    $17.81 USD or Free with Kobo Plus

  • Marketing Planning in a Total Quality Environment

    by William Winston, John L Stanton, Robert E Linneman ...
    Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, ... Read more

    $57.99 USD

  • Supermarket Retailing in Africa

    Edited by Felix Adamu Nandonde, John L. Stanton ...
    Series series Routledge Contemporary Africa
    This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The ... Read more

    $59.99 USD

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  • On Competition

    by Michael E. Porter ...
    Series series Harvard Business Review Book
    For the past two decades, Michael Porter's work has towered over the field of competitive strategy.On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, ... Read more

    $32.99 USD or Free with Kobo Plus

  • The Talent Management Handbook, Second Edition: Creating a Sustainable Competitive Advantage by Selecting, Developing, and Promoting the Best People

    by Lance A. Berger, Dorothy R. Berger ...
    THE DEFINITIVE GUIDE TO FINDING, DEVELOPING, AND KEEPING THE BEST TALENTThe most comprehensive book of its kind, The Talent Management Handbook has become the go-to resource for HR professionals, CEOs, and business leaders who want to take the lead in building a diverse, talented, and motivated workforce. Each section of this book offers state-of-the-art processes, step-by-step practical ... Read more

    $48.59 USD

  • Fundamentals of Sales Management for the Newly Appointed Sales Manager

    by Matthew Schwartz ...
    This invaluable resource helps you understand what it takes to be a great sales manager, allowing you to avoid many of the common first-time sales management mistakes, and be successful right out of the gate.Making the leap into sales management means meeting a whole new set of challenges. As a manager, you’re going to have to quickly develop the skills that allow you to build and supervise a ... Read more

    $6.99 USD or Free with Kobo Plus

  • Global Marketing

    Practical Insights and International Analysis

    by Carlyle Farrell ...
    This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets ... Read more

    $119.69 USD

  • Leading and Managing the Lean Management Process

    by Gene Fliedner ...
    This book develops a new model for lean management. The intent is to demonstrate a model framework consisting of four critical components: leadership, culture, team and tools. The development of the model and these four components will be built from empirical theories reported in the research literature and in successful applications. This framework will offer a path to develop lean leaders with ... Read more

    $6.29 USD

  • Redefining Global Strategy, with a New Preface

    Crossing Borders in a World Where Differences Still Matter

    by Pankaj Ghemawat ...
    New Tools for Succeeding GloballyWhy do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance.When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are ... Read more

    $25.99 USD or Free with Kobo Plus

  • Making Strategy Work

    Leading Effective Execution and Change

    by Lawrence Hrebiniak ...
    Without effective execution, no business strategy can succeed. This second edition delivers a powerful framework every leader can use to overcome the obstacles to successfully deploying business strategy. In this book, leading consultant and Wharton professor Lawrence Hrebiniak offers a comprehensive, disciplined process model for making strategy work in the real world. Drawing on his unsurpassed ... Read more

    $43.19 USD

  • Innovation Management

    by Jan van den Ende ...
    Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, ... Read more

    $55.99 USD

  • Own the Future

    50 Ways to Win from The Boston Consulting Group

    Edited by Janmejaya Sinha, Richard Lesser, Michael S. Deimler, David Rhodes ...
    The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future.In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting ... Read more

    $21.00 USD