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Top Series in United States

Showing 1 - 12 of 12 results for “john heeley”
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  • Mass Tourism in a Small World

    by Dr Hazel Andrews, Julio Aramberri, Raoul Bianchi, Sue Bleasdale, Professor Kelly Bricker, Jim Butcher, Erik Cohen, David Duvall, Martin Farr, John Heeley, Professor Andrew Holden, Dr Stanislav Ivanov, Gabriele Manella, Professor Chris Ryan, Asterio Savelli, Hongdi Shen, Dr John E Tunbridge, Dr Paul F Wilkinson, Dr Gregory J Ashworth, Dr Heather Jeffrey, Professor David B Weaver ...
    This book reviews all aspects of the phenomenon of mass tourism. It covers theoretical perspectives (including political economy, ethics, sustainability and environmentalism), the historical context, and the current challenges to domestic, intra-regional and international mass tourism. As tourism and tourist numbers continue to grow around the world, it becomes increasingly important that this ... Read more

    $119.59 USD

  • Urban Destination Marketing in Contemporary Europe

    Uniting Theory and Practice

    by Prof. John Heeley ...
    Series Book 66 - Aspects of Tourism
    This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a ... Read more

    $23.79 USD

  • Inside City Tourism

    A European Perspective

    by Prof. John Heeley ...
    Series Book 47 - Aspects of Tourism
    Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning of the urban delivery mechanisms set up to raise ... Read more

    $23.79 USD

  • City Branding

    by John Heeley, Chris Cooper ...
    Series series Contemporary Tourism Reviews
    Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. The CTR series provides accessible and structured overviews to all areas of research in the broadly defined subject of tourism with links to original sources of information, sites, books and journals as well as a ... Read more

    $8.99 USD

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  • Out of Print

    Newspapers, Journalism and the Business of News in the Digital Age

    by Professor George Brock ...
    News and journalism are in the midst of upheaval: shifts such as declining print subscriptions and rising website visitor numbers are forcing assumptions and practices to be rethought from first principles. The internet is not simply allowing faster, wider distribution of material: digital technology is demanding transformative change. Out of Print analyzes the role and influence of newspapers in ... Read more

    $37.99 USD

  • Exploring Public Relations and Management Communication

    by Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

    $35.29 USD

  • Introducing the Creative Industries

    From Theory to Practice

    by Rosamund Davies, Gauti Sigthorsson ...
    "This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy ... Read more

    $69.29 USD

  • Developments in the Call Centre Industry

    Analysis, Changes and Challenges

    Edited by Julia Connell, John Burgess ...
    Series series Routledge Studies in Business Organizations and Networks
    Over the past ten years there has been a massive growth in call centres worldwide. These centres are said to represent the most dynamic growth area in white-collar employment internationally since the mid 1990s. Yet the footloose and global nature of the industry means that jobs will always be susceptible to outsourced operations, ICT developments, public sector subsidization of business ... Read more

    Free

  • Cultural Quarters

    Principles and Practice

    Edited by Simon Roodhouse ...
    The much-praised Cultural Quarters returns in a revised edition, offering new case studies and new chapters on the economics of cultural quarters and the importance of historical buildings. This definitive text provides a conceptual context for cultural quarters through a detailed discussion of urban design and planning. Drawing on several case studies (from Bolton, Birmingham, Ireland and Vienna) ... Read more

    $34.99 USD

  • Creative Arts Marketing

    by Liz Hill, Catherine O'Sullivan, Terry O'Sullivan, Brian Whitehead ...
    Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.With an emphasis on global case studies, practical examples and discussion questions and an author team that ... Read more

    $66.99 USD

  • Festival and Events Management

    Edited by Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie ...
    Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.With international contributions from industry and academia, the text looks at the following:* Events & cultural environments* Managing the arts & leisure experience* Marketing, policies and strategies of art and leisure ... Read more

    $99.99 USD

  • British Fashion Design

    Rag Trade or Image Industry?

    by Angela McRobbie ...
    British Fashion Design explores the tensions between fashion as art form, and the demands of a ruthlessly commercial industry. Based on interviews and research conducted over a number of years, Angela McRobbie charts the flow of art school fashion graduates into the industry; their attempts to reconcile training with practice, and their precarious position between the twin supports of the ... Read more

    $55.99 USD