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Reputation Management

The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations

by John Doorley, Helio Fred Garcia ...

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.This edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational ... Read more

$104.99 USD

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.This edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational
... Read more
Reputation Management

The Key to Successful Public Relations and Corporate Communication

by John Doorley, Helio Fred Garcia ...

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization.The book is embroidered by ethics, and organized by corporate ... Read more

$105.99 USD

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization.The book is embroidered by ethics, and organized by corporate
... Read more
Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World

by Fraser P. Seitel, John Doorley ...

Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world.Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a ... Read more

$12.99 USD

Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world.Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a
... Read more
Audiobook

Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World

by John Doorley, Fraser P. Seitel ...

Narrated by Sean Pratt ...

Unabridged

7 hours 25 min

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at ... Read more

$29.99 USD

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at
... Read more

Audiobook

Brag!

The Art of Tooting Your Own Horn Without Blowing It

by Peggy Klaus ...

Narrated by Peggy Klaus ...

Abridged

2 hours 57 min

It is well documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognized as one of the most important attributes for getting ahead. But learning to share your talents and successes without coming across as smug or rehearsed is a tricky skill. Now, Peggy Klaus, top communication and leadership coach, has developed a program that will teach anyone to ... Read more

$18.99 USD

Also available as: eBook

It is well documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognized as one of the most important attributes for getting ahead. But learning to share your talents and successes without coming across as smug or rehearsed is a tricky skill. Now, Peggy Klaus, top communication and leadership coach, has developed a program that will teach anyone to
... Read more

Also available as: eBook
The Solution Revolution

How Business, Government, and Social Enterprises Are Teaming Up to Solve Society's Toughest Problems

by William D. Eggers, Paul Macmillan ...

Government Alone Can’t Solve Society’s Biggest ProblemsWorld hunger. Climate change. Crumbling infrastructure. It’s clear that in today’s era of fiscal constraints and political gridlock, we can no longer turn to government alone to tackle these and other towering social problems. What’s required is a new, more collaborative and productive economic system. The Solution Revolution brings hope ... Read more

$18.99 USD or Free with Kobo Plus

Also available as: Audiobook

Government Alone Can’t Solve Society’s Biggest ProblemsWorld hunger. Climate change. Crumbling infrastructure. It’s clear that in today’s era of fiscal constraints and political gridlock, we can no longer turn to government alone to tackle these and other towering social problems. What’s required is a new, more collaborative and productive economic system. The Solution Revolution brings hope
... Read more

Also available as: Audiobook
Big Business

A Love Letter to an American Anti-Hero

by Tyler Cowen ...

The New York Times–bestselling economist "mounts a compelling defense of big business, finance, and the tech industry" in this timely book (Walter Frick, Harvard Business Review).We love to hate the 800-pound gorilla. Walmart and Amazon destroy communities and small businesses. Facebook turns us into addicts while putting our personal data at risk. Across the board, it seems that belief in big ... Read more

$12.99 USD

The New York Times–bestselling economist "mounts a compelling defense of big business, finance, and the tech industry" in this timely book (Walter Frick, Harvard Business Review).We love to hate the 800-pound gorilla. Walmart and Amazon destroy communities and small businesses. Facebook turns us into addicts while putting our personal data at risk. Across the board, it seems that belief in big
... Read more
Winning in Emerging Markets

A Road Map for Strategy and Execution

by Tarun Khanna, Krishna G. Palepu ...

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.The authors argue that the primary exploitable characteristic of emerging markets is the lack of ... Read more

$25.99 USD or Free with Kobo Plus

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.The authors argue that the primary exploitable characteristic of emerging markets is the lack of
... Read more
How Boards Work

And How They Can Work Better in a Chaotic World

by Dambisa Moyo ...

A New York Times bestselling author and veteran board member offers an insider's view of corporate boards, their struggles, and why they must adapt to survive.Corporate boards are under great pressure. Scandals and malpractice at companies like Theranos, WeWork, Uber, and Wells Fargo have raised justified questions among regulators, shareholders, and the public about the quality of corporate ... Read more

$17.99 USD

Also available as: Audiobook

A New York Times bestselling author and veteran board member offers an insider's view of corporate boards, their struggles, and why they must adapt to survive.Corporate boards are under great pressure. Scandals and malpractice at companies like Theranos, WeWork, Uber, and Wells Fargo have raised justified questions among regulators, shareholders, and the public about the quality of corporate
... Read more

Also available as: Audiobook
The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

by Clarke Caywood ...

“The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated ... Read more

$62.69 USD

“The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated
... Read more
High Performance with High Integrity

by Ben W. Heineman Jr. ...

Series series Memo to the CEO
Our free-market capitalist system is the world's greatest driver of prosperity, but it has a dark side. Under intense pressure to make the numbers, executives and employees face temptation to cut corners, fudge accounts, or worse. And in today's unforgiving environment, such lapses can be catastrophic. Fines and settlements have amounted to billions of dollars. Careers and companies have imploded ... Read more

$17.99 USD or Free with Kobo Plus

Our free-market capitalist system is the world's greatest driver of prosperity, but it has a dark side. Under intense pressure to make the numbers, executives and employees face temptation to cut corners, fudge accounts, or worse. And in today's unforgiving environment, such lapses can be catastrophic. Fines and settlements have amounted to billions of dollars. Careers and companies have imploded
... Read more
What Were They Thinking?

Unconventional Wisdom About Management

by Jeffrey Pfeffer ...

Every day companies and their leaders fail to capitalize on opportunities because they misunderstand the real sources of business success.Based on his popular column in Business 2.0, Jeffrey Pfeffer delivers wise and timely business commentary that challenges conventional wisdom while providing data and insights to help companies make smarter decisions. The book contains a series of short chapters ... Read more

$17.99 USD or Free with Kobo Plus

Every day companies and their leaders fail to capitalize on opportunities because they misunderstand the real sources of business success.Based on his popular column in Business 2.0, Jeffrey Pfeffer delivers wise and timely business commentary that challenges conventional wisdom while providing data and insights to help companies make smarter decisions. The book contains a series of short chapters
... Read more

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Reputation Management

Reputation Management

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Brag!

The Solution Revolution

Big Business

Winning in Emerging Markets

How Boards Work

The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

High Performance with High Integrity

What Were They Thinking?

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