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Hardball

Are You Playing to Play or Playing to Win?

by George Stalk, Rob Lachenauer, John Butman ...

Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive advantage--they achieve an industry dominance that is virtually unassailable and that competitors often ... Read more

$23.99 USD or Free with Kobo Plus

Also available as: Audiobook

Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive advantage--they achieve an industry dominance that is virtually unassailable and that competitors often
... Read more

Also available as: Audiobook
Breaking Out

How to Build Influence in a World of Competing Ideas

by John Butman ...

How do you gain influence for an idea?In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular idea entrepreneurs”-including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others-can help you take an idea public and build influence for it.It isn’t easy. Butman ... Read more

$19.99 USD or Free with Kobo Plus

Also available as: Audiobook

How do you gain influence for an idea?In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular idea entrepreneurs”-including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others-can help you take an idea public and build influence for it.It isn’t easy. Butman
... Read more

Also available as: Audiobook
Townie

A Novel

by John Butman ...

Townie takes place in Oldon, Massachusetts, a burgeoning New England village that has become the favored residence of the mega-rich, a town whose historic past has been preserved and polished until it gleams with the arrogant intensity of a Colonial theme park.Alan Lowe inhabits a different Oldon, however, a town that he loved as a boy for the “power and rightness of its countryside.” Now, in ... Read more

$8.69 USD or Free with Kobo Plus

Townie takes place in Oldon, Massachusetts, a burgeoning New England village that has become the favored residence of the mega-rich, a town whose historic past has been preserved and polished until it gleams with the arrogant intensity of a Colonial theme park.Alan Lowe inhabits a different Oldon, however, a town that he loved as a boy for the “power and rightness of its countryside.” Now, in
... Read more
Trading Up

Why Consumers Want New Luxury Goods--and How Companies Create Them

by Michael J. Silverstein, Neil Fiske, John Butman ...

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much ... Read more

$8.99 USD

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much
... Read more
New World, Inc.

The Making of America by England's Merchant Adventurers

by John Butman, Simon Targett ...

Three generations of English merchant adventurers-not the Pilgrims, as we have so long believed-were the earliest founders of America. Profit-not piety-was their primary motive.Some seventy years before the Mayflower sailed, a small group of English merchants formed "The Mysterie, Company, and Fellowship of Merchant Adventurers for the Discovery of Regions, Dominions, Islands, and Places Unknown," ... Read more

$14.99 USD

Also available as: Audiobook

Three generations of English merchant adventurers-not the Pilgrims, as we have so long believed-were the earliest founders of America. Profit-not piety-was their primary motive.Some seventy years before the Mayflower sailed, a small group of English merchants formed "The Mysterie, Company, and Fellowship of Merchant Adventurers for the Discovery of Regions, Dominions, Islands, and Places Unknown,"
... Read more

Also available as: Audiobook
Five Future Strategies You Need Right Now

by George Stalk, John Butman ...

Series series Memo to the CEO
It's easy to miss many innovations in strategy until they appear on the front page of a major business publication. But by then everyone--including all your competitors--is using them.As a CEO or senior executive, your job is to detect these strategies?and implement them--before your competitors.That's where this book comes in.Author George Stalk has often been called a guru of business strategy. ... Read more

$12.99 USD or Free with Kobo Plus

It's easy to miss many innovations in strategy until they appear on the front page of a major business publication. But by then everyone--including all your competitors--is using them.As a CEO or senior executive, your job is to detect these strategies?and implement them--before your competitors.That's where this book comes in.Author George Stalk has often been called a guru of business strategy.
... Read more
Women Want More

How to Capture Your Share of the World's Largest, Fastest-Growing Market

by Kate Sayre, John Butman, Michael J. Silverstein ...

In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about ... Read more

$18.99 USD

In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about
... Read more
Treasure Hunt

Inside the Mind of the New Consumer

by Michael J. Silverstein, John Butman ...

The essential follow-up to the BusinessWeek bestseller Trading UpA BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes ... Read more

$5.99 USD

Also available as: Audiobook

The essential follow-up to the BusinessWeek bestseller Trading UpA BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes
... Read more

Also available as: Audiobook
Audiobook

Hardball

Are You Playing to Play or Playing to Win?

by George Stalk, Rob Lachenauer ...

Narrated by George Newbern ...

Unabridged

5 hours 43 min

Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive advantage—they achieve an industry dominance that is virtually unassailable and that competitors often ... Read more

$15.99 USD

Also available as: eBook

Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive advantage—they achieve an industry dominance that is virtually unassailable and that competitors often
... Read more

Also available as: eBook
Audiobook

Treasure Hunt

Inside the Mind of the New Consumer

by Michael J. Silverstein, John Butman ...

Narrated by John H. Mayer ...

Unabridged

9 hours 19 min

A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an ... Read more

$15.00 USD

Also available as: eBook

A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an
... Read more

Also available as: eBook
Audiobook

Globality

Competing with Everyone from Everywhere for Everything

by Hal Sirkin, Jim Hemerling, Arindam Bhattacharya ...

Narrated by Christian Rummel ...

Abridged

5 hours 13 min

An absolutely stunning -- and scary - wake-up call that reveals how the economic world is about to change dramatically in the next few years as dozens of RDEs ("Rapidly Developing Economies") begin to assert themselves as major economic powers.Globalization is about Americans outsourcing product development and services to other countries. Globality is the next step, where rapidly developing ... Read more

$18.99 USD

Also available as: eBook

An absolutely stunning -- and scary - wake-up call that reveals how the economic world is about to change dramatically in the next few years as dozens of RDEs ("Rapidly Developing Economies") begin to assert themselves as major economic powers.Globalization is about Americans outsourcing product development and services to other countries. Globality is the next step, where rapidly developing
... Read more

Also available as: eBook
Audiobook

New World, Inc.

The Making of America by England's Merchant Adventurers

by John Butman, Simon Targett ...

Narrated by Chris Kipiniak ...

Unabridged

12 hours 32 min

Three generations of English merchant adventurers-not the Pilgrims, as we have so long believed-were the earliest founders of America. Profit-not piety-was their primary motive.Some seventy years before the Mayflower sailed, a small group of English merchants formed "The Mysterie, Company, and Fellowship of Merchant Adventurers for the Discovery of Regions, Dominions, Islands, and Places Unknown," ... Read more

$31.99 USD

Also available as: eBook

Three generations of English merchant adventurers-not the Pilgrims, as we have so long believed-were the earliest founders of America. Profit-not piety-was their primary motive.Some seventy years before the Mayflower sailed, a small group of English merchants formed "The Mysterie, Company, and Fellowship of Merchant Adventurers for the Discovery of Regions, Dominions, Islands, and Places Unknown,"
... Read more

Also available as: eBook

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Memo to the CEO

Hardball

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Hardball

Treasure Hunt

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Memo to the CEO

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