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“john b ford”

Showing 1 - 12 of 12 results for “john b ford”
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  • Sales Management

    A Global Perspective

    by John B Ford, Earl Honeycutt, Antonis Simintiras ...
    As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered include:* cross-cultural negotiations* hiring, ... Read more

    $120.99 USD

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  • Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage

    by Robert Alan King ...
    Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage by Robert King is a booklet with over 4,900 words. It covers all aspects of working with the media and getting coverage for your business, website, product, service, or event. This booklet will assist anyone with understanding the fundamentals of formulating a newsworthy event and preparing an effective ... Read more

    $4.99 USD or Free with Kobo Plus

  • Crisis Tales

    Five Rules for Coping with Crises in Business, Politics, and Life

    by Lanny J. Davis ...
    TELL IT ALL, TELL IT EARLY, TELL IT YOURSELFNobody ever calls Lanny Davis to give him good news. As a legal crisis manager, he’s the man public figures such as Bill Clinton, Martha Stewart, U.S. representative Charlie Rangel, and companies such as Whole Foods, among many others, rely on to pull them through public scandal with their reputations intact.Winning your case in a courtroom instead of ... Read more

    $13.99 USD

  • Rumors and Rumor Control

    A Manager's Guide to Understanding and Combatting Rumors

    by Allan J. Kimmel ...
    Series series Routledge Communication Series
    This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which ... Read more

    $79.99 USD

  • Ethics in Public Relations

    Responsible Advocacy

    Edited by Carolyn Bronstein, Kathy R. Fitzpatrick ...
    "This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon." - Jay Black, Editor, Journal of Mass Media Ethics"Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some ... Read more

    $87.29 USD

  • Public Relations Metrics

    Research and Evaluation

    Edited by Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic ...
    Series series Routledge Communication Series
    Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. ... Read more

    $72.99 USD

  • Secrets to a Successful Blog Tour

    by Donna Huber ...
    From the publicist who introduced the world to Fifty Shades of Grey, Donna Huber is now revealing her secrets to successful blog tours. She shares tips and tricks learned through organizing over 30 tours, blasts, and promotional events for nearly 50 independently and traditionally published titles. Secrets revealed in this quick read include, Planning stage decisions Different types of tours ... Read more

    $3.99 USD

  • Intercultural Readiness

    Four Competences for Working Across Cultures

    by U. Brinkmann, O. van Weerdenburg ...
    Series series Business and Management (R0)
    Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty. ... Read more

    $53.99 USD

  • American Petroleum Worldwide Oil

    by Thomas Chee ...
    Oil dominates. Petroleum is involved in global trade. Oil is responsible for leadership, but the responsibility to produce petroleum wisely results in revolutions, war and that which defines history. Yet with all the importance placed on petroleum, teachers don't instruct students on the role of oil in school. Parents assume children will learn about oil by driving a car, pouring oil in the engine ... Read more

    $0.99 USD or Free with Kobo Plus

  • Engineering Geology for Society and Territory - Volume 7

    Education, Professional Ethics and Public Recognition of Engineering Geology

    Edited by Giorgio Lollino, Massimo Arattano, Silvia Peppoloni, Marco Giardino, Ricardo Oliveira ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book is one out of 8 IAEG XII Congress volumes and deals with education and the professional ethics, which scientists, regulators and practitioners of engineering geology inevitably have to face through the purposes, methods, limitations and findings of their works. This volume presents contributions on the professional responsibilities of engineering geologists; the interaction of ... Read more

    $143.09 USD

  • Engaged

    The Neuroscience Behind Creating Productive People in Successful Organizations

    by Amy Brann ...
    Series series Business and Management (R0)
    Neuroscience is revolutionizing our understanding of human psychology and behaviour. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement. ... Read more

    $44.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Life of a Salesman

    Advice and Diversions

    by Marvin Rubinstein ...
    National and international salespeople experience a variety of difficulties in the course of their profession, but they dont get much understanding from the public.In this personal account, Marvin Rubinstein looks back at a career traveling from city to city and country to country trying to make a buck in this eye-opening account of what its reallylike to be in the sales business. Even if youre a ... Read more

    $4.99 USD