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  • Media Messages in the 2022 Midterm Election

    Division, Deniers, Dobbs, and the Donald

    The 2022 midterms marked a transformative moment in American politics, as the combined influence of legacy media and social platforms reached new heights. Traditional outlets like television news and print journalism set the stage, while a vast digital ecosystem—spanning Facebook, TikTok, YouTube, and more—enabled campaigns to amplify messages on issues like abortion rights, the economy, and ... Read more

    $57.99 USD

  • Social Media Politics

    Digital Discord in the 2020 Presidential Election

    Social media and social networking services are integrated into the American political process and have profoundly influenced political communication and participation. Social media platforms have transformed the political landscape by revolutionizing information dissemination, citizen engagement, and public opinion formation and change. Politicians use social media to communicate directly with ... Read more

    $57.99 USD

  • Political Communication and Digital Advocacy

    Strategies and Implications

    Series Book 53 - Frontiers in Political Communication
    The 2020 United States presidential election was a pivotal moment, marked by a global pandemic, economic turmoil, and civil unrest. Amid these challenges, citizen engagement surged, driving record media ratings and the highest voter turnout since 1900. This book examines how these events reshaped political communication and the impact of social and cultural divides on the electoral process. ... Read more

    $43.99 USD

  • Radio's Second Century

    Past, Present, and Future Perspectives

    Winner of the 2022 Broadcast Education Association Book AwardOne of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total ... Read more

    $28.79 USD

  • The 2012 Presidential Campaign

    A Communication Perspective

    Series series Communication, Media, and Politics
    Presidential campaigns are our national conversations – the widespread and complex communication of issues, images, social reality, and personas. Political communication specialists break down the 2012 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election, to make sense of the “political bits” of communication that comprise our voting ... Read more

    $48.99 USD

  • Techno Politics in Presidential Campaigning

    New Voices, New Technologies, and New Voters

    The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use ... Read more

    $66.99 USD

  • The Presidency and Social Media

    Discourse, Disruption, and Digital Democracy in the 2016 Presidential Election

    The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump’s tweets and cable-show-call-ins to Sander’s social media machine to Clinton’s "Trump Yourself" app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and ... Read more

    $79.99 USD

  • Communicator-in-Chief

    How Barack Obama Used New Media Technology to Win the White House

    Series series Bloomsbury Studies in Political Communication
    Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and ... Read more

    $47.99 USD

  • Social Media

    Usage and Impact

    Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence.Social ... Read more

    $47.79 USD

  • The Twenty-First-Century Media Industry

    Economic and Managerial Implications in the Age of New Media

    Series series Studies in New Media
    The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger ... Read more

    $47.79 USD

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  • Democracy's Double-Edged Sword

    How Internet Use Changes Citizens' Views of Their Government

    "Playing into the hands of neither the cyber-optimists nor the cyber-pessimists . . . this book makes a major contribution to our understanding." —Talia Stroud, author of Niche News: The Politics of News ChoiceThe beauty of democracy is not only that citizens can vote a candidate into office but that they can also vote one out. As digital media has grown omnipresent, it becomes more important for ... Read more

    $12.99 USD or Free with Kobo Plus

  • Controlling the Message

    New Media in American Political Campaigns

    Choice Outstanding Academic Title of 2016From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring ... Read more

    $26.59 USD