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UX for Beginners

A Crash Course in 100 Short Lessons

by Joel Marsh ...

Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right place: 100 self-contained lessons that cover the whole spectrum of fundamentals.Forget dry, technical material. This bookÃ¢??based on the wildly popular UX Crash Course from Joel MarshÃ¢??s blog The Hipper ElementÃ¢??is laced with the author's ... Read more

$24.49 USD

Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right place: 100 self-contained lessons that cover the whole spectrum of fundamentals.Forget dry, technical material. This bookÃ¢??based on the wildly popular UX Crash Course from Joel MarshÃ¢??s blog The Hipper ElementÃ¢??is laced with the author's
... Read more
UX for Business

How to Design Valuable Digital Companies

by Joel Marsh ...

Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a one-person design team making products from scratch or a C-level product leader managing many products and strategies, UX for Business is your missing guide to real-world business design.You'll not only learn how to think ... Read more

$30.99 USD

Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a one-person design team making products from scratch or a C-level product leader managing many products and strategies, UX for Business is your missing guide to real-world business design.You'll not only learn how to think
... Read more

Researching UX: Analytics

Understanding Is the Heart of Great UX

by Luke Hay ...

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user ... Read more

$19.99 USD or Free with Kobo Plus

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user
... Read more
Click Here

The Art and Science of Digital Marketing and Advertising

by Alex Schultz ...

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta.“Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” —Mark Zuckerberg, CEO, MetaGrowth is good. But how do you achieve growth ... Read more

$15.99 USD

Also available as: Audiobook

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta.“Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” —Mark Zuckerberg, CEO, MetaGrowth is good. But how do you achieve growth
... Read more

Also available as: Audiobook
Landing Page Optimization

The Definitive Guide to Testing and Tuning for Conversions

by Tim Ash, Maura Ginty, Rich Page ...

A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of ... Read more

$18.00 USD

A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of
... Read more
Inbound Marketing and SEO

Insights from the Moz Blog

by Rand Fishkin, Thomas Høgenhaven ...

Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks ... Read more

$20.00 USD

Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks
... Read more
Winning the Game with UX Design & CRO

Supercharging Your Website Design with Conversion Rate Optimization and UX Research

by Alexander Rådahl Benz ...

Series series Winning the Game with UX Design & CRO
“If I had 1 hour to solve a problem […] I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than 5 minutes.” — Albert EinsteinIn Winning the Game with UX Design & CRO, Author and website design authority Alexander Rådahl Benz draws on years of experience in high-end website development to offer you time ... Read more

$2.99 USD or Free with Kobo Plus

“If I had 1 hour to solve a problem […] I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than 5 minutes.” — Albert EinsteinIn Winning the Game with UX Design & CRO, Author and website design authority Alexander Rådahl Benz draws on years of experience in high-end website development to offer you time
... Read more
User-Centered Design

A Developer's Guide to Building User-Friendly Applications

by Travis Lowdermilk ...

How do you design engaging applications that people love to use? This book demonstrates several ways to include valuable input from potential clients and customers throughout the process. With practical guidelines and insights from his own experience, author Travis Lowdermilk shows you how usability and user-centered design will dramatically change the way people interact with your application ... Read more

$18.79 USD

How do you design engaging applications that people love to use? This book demonstrates several ways to include valuable input from potential clients and customers throughout the process. With practical guidelines and insights from his own experience, author Travis Lowdermilk shows you how usability and user-centered design will dramatically change the way people interact with your application
... Read more
Freemium Economics

Leveraging Analytics and User Segmentation to Drive Revenue

by Eric Benjamin Seufert ...

Series series The Savvy Manager's Guides
Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully ... Read more

$44.99 USD

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully
... Read more
How to Become a Data Analyst

My Low-Cost, No Code Roadmap for Breaking into Tech

by Annie Nelson ...

Start a brand-new career in data analytics with no-nonsense advice from a self-taught data analytics consultantIn How to Become a Data Analyst: My Low-Cost, No Code Roadmap for Breaking into Tech, data analyst and analytics consultant Annie Nelson walks you through how she took the reins and made a dramatic career change to unlock new levels of career fulfilment and enjoyment. In the book, she ... Read more

$15.00 USD

Start a brand-new career in data analytics with no-nonsense advice from a self-taught data analytics consultantIn How to Become a Data Analyst: My Low-Cost, No Code Roadmap for Breaking into Tech, data analyst and analytics consultant Annie Nelson walks you through how she took the reins and made a dramatic career change to unlock new levels of career fulfilment and enjoyment. In the book, she
... Read more
Paper Prototyping

The Fast and Easy Way to Design and Refine User Interfaces

by Carolyn Snyder ...

Series series Interactive Technologies
Do you spend a lot of time during the design process wondering what users really need? Do you hate those endless meetings where you argue how the interface should work? Have you ever developed something that later had to be completely redesigned? Paper Prototyping can help. Written by a usability engineer with a long and successful paper prototyping history, this book is a practical, how-to guide ... Read more

$46.79 USD

Do you spend a lot of time during the design process wondering what users really need? Do you hate those endless meetings where you argue how the interface should work? Have you ever developed something that later had to be completely redesigned? Paper Prototyping can help. Written by a usability engineer with a long and successful paper prototyping history, this book is a practical, how-to guide
... Read more
Fixing Bad UX Designs

Master proven approaches, tools, and techniques to make your user experience great again

by Lisandra Maioli ...

A practical guide filled with case studies and easy solutions to solve the most common user experience issuesKey FeaturesUnderstand and fix the pain points of a bad UX design to ensure greater customer satisfaction.Correct UX issues at various stages of a UX Design with the help of different methodologies for fixing bad UXsSee best practices and established principles in UX with case studies ... Read more

$34.19 USD or Free with Kobo Plus

A practical guide filled with case studies and easy solutions to solve the most common user experience issuesKey FeaturesUnderstand and fix the pain points of a bad UX design to ensure greater customer satisfaction.Correct UX issues at various stages of a UX Design with the help of different methodologies for fixing bad UXsSee best practices and established principles in UX with case studies
... Read more

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Recommended For You

“joel marsh”

UX for Beginners

UX for Business

People who read these also enjoyed

Researching UX: Analytics

Click Here

Landing Page Optimization

Inbound Marketing and SEO

Winning the Game with UX Design & CRO

User-Centered Design

Freemium Economics

How to Become a Data Analyst

Paper Prototyping

Fixing Bad UX Designs

eReaders

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