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Analytics the Right Way

A Business Leader's Guide to Putting Data to Productive Use

by Tim Wilson, Joe Sutherland ...

CLEAR AND CONCISE TECHNIQUES FOR USING ANALYTICS TO DELIVER BUSINESS IMPACT AT ANY ORGANIZATIONOrganizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of “actionable insights” often, instead, get blasted with ... Read more

$21.00 USD

Also available as: Audiobook

CLEAR AND CONCISE TECHNIQUES FOR USING ANALYTICS TO DELIVER BUSINESS IMPACT AT ANY ORGANIZATIONOrganizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of “actionable insights” often, instead, get blasted with
... Read more

Also available as: Audiobook
Audiobook

Analytics the Right Way

A Business Leader's Guide to Putting Data to Productive Use

by Tim Wilson, Dr. Joe Sutherland ...

Narrated by Troy Allan ...

Unabridged

7 hours 52 min

Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of "actionable insights" often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque machine learning jargon that ... Read more

$19.99 USD

Also available as: eBook

Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of "actionable insights" often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque machine learning jargon that
... Read more

Also available as: eBook

Becoming a Data Head

How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning

by Alex J. Gutman, Jordan Goldmeier ...

"Turn yourself into a Data Head. You'll become a more valuable employee and make your organization more successful."Thomas H. Davenport, Research Fellow, Author of Competing on Analytics, Big Data @ Work, and The AI AdvantageYou've heard the hype around data - now get the facts.In Becoming a Data Head: How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning, award ... Read more

$25.00 USD

Also available as: Audiobook

"Turn yourself into a Data Head. You'll become a more valuable employee and make your organization more successful."Thomas H. Davenport, Research Fellow, Author of Competing on Analytics, Big Data @ Work, and The AI AdvantageYou've heard the hype around data - now get the facts.In Becoming a Data Head: How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning, award
... Read more

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The AI Playbook

Mastering the Rare Art of Machine Learning Deployment

by Eric Siegel ...

Series series Management on the Cutting Edge
In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook, he shows how to capitalize on it.“Eric Siegel delivers a robust primer on machine learning, the key mechanism in AI. A forward-looking, practical book and a must-read for anyone in the information economy.”—Scott Galloway, NYU Stern Professor of Marketing; bestselling author of The Four“An ... Read more

$19.99 USD

In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook, he shows how to capitalize on it.“Eric Siegel delivers a robust primer on machine learning, the key mechanism in AI. A forward-looking, practical book and a must-read for anyone in the information economy.”—Scott Galloway, NYU Stern Professor of Marketing; bestselling author of The Four“An
... Read more
Design for How People Think

Using Brain Science to Build Better Products

by John Whalen PhD ...

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different ... Read more

$34.99 USD

Also available as: Audiobook

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different
... Read more

Also available as: Audiobook
Duly Noted

Extend Your Mind through Connected Notes

by Jorge Arango ...

Better thinking makes you a better person. And few things extend your mind as quickly and powerfully as the humble note. Notes let you fulfill commitments, manage complicated projects, and make your ideas real. Digital notes take you even further. By using the right tools and a bit of discipline, you can cultivate a “personal knowledge garden" where your thinking will blossom."An informative guide ... Read more

$30.99 USD

Better thinking makes you a better person. And few things extend your mind as quickly and powerfully as the humble note. Notes let you fulfill commitments, manage complicated projects, and make your ideas real. Digital notes take you even further. By using the right tools and a bit of discipline, you can cultivate a “personal knowledge garden" where your thinking will blossom."An informative guide
... Read more
Design for Impact

Your Guide to Designing Effective Product Experiments

by Erin Weigel ...

Design for Impact is a down–to–earth A/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with self–deprecating humor that will leave you smiling—if not laughing aloud. As a bonus, The Good Experimental Design toolkit ... Read more

$30.59 USD

Design for Impact is a down–to–earth A/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with self–deprecating humor that will leave you smiling—if not laughing aloud. As a bonus, The Good Experimental Design toolkit
... Read more
How to Observe Software Systems

Quality Software Managment, #3

by Gerald M. Weinberg ...

Series Book 3 - Quality Software Managment
"This book will probably make you think twice about some decisions you currently make by reflex. That alone makes it worth reading." "Great to understand the real meaning of non linearity of human based processes and great to highlight how some easy macro indicator can give info about your s/w development process." "An incredibly useful book" - Amazon Reviews ... Read more

$9.99 USD or Free with Kobo Plus

"This book will probably make you think twice about some decisions you currently make by reflex. That alone makes it worth reading." "Great to understand the real meaning of non linearity of human based processes and great to highlight how some easy macro indicator can give info about your s/w development process." "An incredibly useful book" - Amazon Reviews
... Read more
Mining Your Own Business

A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics

by Jeff Deal, Gerhard Pilcher ...

Data mining and predictive analytics are the 21st century’s most valuable new management tools. In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English… what data mining and predictive analytics are why they are such powerful management tools how and when to use them for greatest ... Read more

$9.99 USD

Data mining and predictive analytics are the 21st century’s most valuable new management tools. In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English… what data mining and predictive analytics are why they are such powerful management tools how and when to use them for greatest
... Read more
Marketing Database Analytics

Transforming Data for Competitive Advantage

by Andrew D. Banasiewicz ...

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the ... Read more

$91.99 USD

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the
... Read more
New Methods of Market Research and Analysis

by G. Scott Erickson ...

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data ... Read more

$42.29 USD

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data
... Read more
Responding to Significant Software Events

Quality Software Managment, #4

by Gerald M. Weinberg ...

Series Book 4 - Quality Software Managment
-A software starship that has gone where no-one has gone before–N. Zvegintzov-brimming with simple techniques & examples of their application –Computing Rev.-required reading for anyone who cares about project success—N. Karten-enlightening, practical, humorous, and enormously inspiring—Yourdon-a must for all sentient software line and project managers—S/W Quality World ... Read more

$9.99 USD or Free with Kobo Plus

-A software starship that has gone where no-one has gone before–N. Zvegintzov-brimming with simple techniques & examples of their application –Computing Rev.-required reading for anyone who cares about project success—N. Karten-enlightening, practical, humorous, and enormously inspiring—Yourdon-a must for all sentient software line and project managers—S/W Quality World
... Read more

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Analytics the Right Way

Analytics the Right Way

People who read these also enjoyed

Becoming a Data Head

The AI Playbook

Design for How People Think

Duly Noted

Design for Impact

How to Observe Software Systems

Mining Your Own Business

Marketing Database Analytics

New Methods of Market Research and Analysis

Responding to Significant Software Events

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