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The Six Disciplines of Agile Marketing

Proven Practices for More Effective Marketing and Better Business Results

by Jim Ewel ...

Transform your organization using Agile principles with this proven frameworkThe Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization.The Six ... Read more

$15.00 USD

Transform your organization using Agile principles with this proven frameworkThe Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization.The Six
... Read more

The Sales Acceleration Formula

Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

by Mark Roberge ...

Use data, technology, and inbound selling to build a remarkable team and accelerate salesThe Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an ... Read more

$16.00 USD

Also available as: Audiobook

Use data, technology, and inbound selling to build a remarkable team and accelerate salesThe Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an
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Also available as: Audiobook
Customer Success

How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

by Nick Mehta, Dan Steinman, Lincoln Murphy ...

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' ... Read more

$19.00 USD

Also available as: Audiobook

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale'
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The New Solution Selling : The Revolutionary Sales Process That is Changing the Way People Sell: The Revolutionary Sales Process That is Changing the Way People Sell

The Revolutionary Sales Process That is Changing the Way People Sell

by Keith M. Eades ...

THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENTThe long-awaited sequel to Solution Selling, one of history's most popular selling guidesNearly 10 years ago, the influential bestseller Solution Selling literally rewrote the rules for selling big-ticket, long-cycle products. The New Solution Selling expands the classic text's cases, examples ... Read more

$24.69 USD

THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENTThe long-awaited sequel to Solution Selling, one of history's most popular selling guidesNearly 10 years ago, the influential bestseller Solution Selling literally rewrote the rules for selling big-ticket, long-cycle products. The New Solution Selling expands the classic text's cases, examples
... Read more
Agile Project Management For Dummies

by Mark C. Layton, Steven J. Ostermiller ...

Flex your project management muscleAgile project management is a fast and flexible approach to managing all projects, not just software development. By learning the principles and techniques in this book, you'll be able to create a product roadmap, schedule projects, and prepare for product launches with the ease of Agile software developers. You'll discover how to manage scope, time, and cost, as ... Read more

$19.99 USD

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Flex your project management muscleAgile project management is a fast and flexible approach to managing all projects, not just software development. By learning the principles and techniques in this book, you'll be able to create a product roadmap, schedule projects, and prepare for product launches with the ease of Agile software developers. You'll discover how to manage scope, time, and cost, as
... Read more

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The Social Media Management Handbook

Everything You Need To Know To Get Social Media Working In Your Business

by Robert Wollan, Nick Smith, Catherine Zhou ...

How do organizations manage social media effectively?Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book ... Read more

$17.00 USD

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How do organizations manage social media effectively?Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book
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The Customer Success Professional's Handbook

How to Thrive in One of the World's Fastest Growing Careers--While Driving Growth For Your Company

by Ashvin Vaidyanathan, Ruben Rabago ...

The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer SuccessThe Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s ... Read more

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The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer SuccessThe Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s
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Hacking Marketing

Agile Practices to Make Marketing Smarter, Faster, and More Innovative

by Scott Brinker ...

Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of ... Read more

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Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of
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Project Management, Sixth Edition

by G. Michael Campbell PMP ...

Series series Idiot's Guides
Successful project management requires organization, skill, and a systematic approach to ensure that projects are delivered on time and on budget. For both small and large organizations, Idiot's Guides: Project Management, Sixth Edition, is fully updated and includes coverage on the Fifth Edition of PMBOK (Project Management Body of Knowledge). Covering all of the latest methodologies, this new, ... Read more

$11.99 USD

Successful project management requires organization, skill, and a systematic approach to ensure that projects are delivered on time and on budget. For both small and large organizations, Idiot's Guides: Project Management, Sixth Edition, is fully updated and includes coverage on the Fifth Edition of PMBOK (Project Management Body of Knowledge). Covering all of the latest methodologies, this new,
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Business Driven PMO Setup

Practical Insights, Techniques and Case Examples for Ensuring Success

by Mark Price Perry ...

Extending upon the many traditional program/project management office (PMO) books that present theoretical concepts and knowledge, Business Driven PMO Setup presents practical experiences and wisdom for those responsible for, belonging to, and served by a PMO. This book is rooted in the shared experiences and business settings of all PMOs and it is organized to provide the reader with actionable ... Read more

$44.99 USD

Extending upon the many traditional program/project management office (PMO) books that present theoretical concepts and knowledge, Business Driven PMO Setup presents practical experiences and wisdom for those responsible for, belonging to, and served by a PMO. This book is rooted in the shared experiences and business settings of all PMOs and it is organized to provide the reader with actionable
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Productize

by Eisha Armstrong ...

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming ... Read more

$8.99 USD or Free with Kobo Plus

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming
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Sales Enablement

A Master Framework to Engage, Equip, and Empower A World-Class Sales Force

by Byron Matthews, Tamara Schenk ...

Put buyer experience and selling resources front-and-center to boost revenueSales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this ... Read more

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Put buyer experience and selling resources front-and-center to boost revenueSales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this
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Also available as: Audiobook

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The Six Disciplines of Agile Marketing

People who read this also enjoyed

The Sales Acceleration Formula

Customer Success

The New Solution Selling : The Revolutionary Sales Process That is Changing the Way People Sell: The Revolutionary Sales Process That is Changing the Way People Sell

Agile Project Management For Dummies

The Social Media Management Handbook

The Customer Success Professional's Handbook

Hacking Marketing

Project Management, Sixth Edition

Business Driven PMO Setup

Productize

Sales Enablement

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