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Retail Marketing and Branding

A Definitive Guide to Maximizing ROI

by Jesko Perrey, Dennis Spillecke ...

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.The second edition of Retail Marketing and Branding includes the following updates:* New and updated case examples* Updated figures and examples throughout* New interviewers with recent experiences* Additional chapters ... Read more

$51.00 USD

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.The second edition of Retail Marketing and Branding includes the following updates:* New and updated case examples* Updated figures and examples throughout* New interviewers with recent experiences* Additional chapters
... Read more
Marketing Performance

How Marketers Drive Profitable Growth

by Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke ...

Drive marketing ROI with an investor's mindset and a proven toolkitTop marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied ... Read more

$22.00 USD

Drive marketing ROI with an investor's mindset and a proven toolkitTop marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied
... Read more

Business Restructuring

An Action Template for Reducing Cost and Growing Profit

by Carla Zilka ...

An effective, long-term strategy for maintaining corporate growth, profit and competitive edgeDepicting a progressive emergent framework for long-term growth, profitability, and success, Business Restructuring: An Action Template for Reducing Cost and Growing Profit employs an integrated approach incorporating several of the most popular methodologies and best-in-class practices into a single ... Read more

$41.00 USD

An effective, long-term strategy for maintaining corporate growth, profit and competitive edgeDepicting a progressive emergent framework for long-term growth, profitability, and success, Business Restructuring: An Action Template for Reducing Cost and Growing Profit employs an integrated approach incorporating several of the most popular methodologies and best-in-class practices into a single
... Read more
The Next CMO

A Guide to Operational Marketing Excellence

by Peter Mahoney, Scott Todaro, Dan Faulkner ...

The role of the Chief Marketing Officer has never been more complex—or more critical. As the marketing profession rapidly evolves, today’s CMOs and tomorrow’s marketing leaders are expected to balance visionary strategy with precise operational execution.The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on ... Read more

$3.99 USD

The role of the Chief Marketing Officer has never been more complex—or more critical. As the marketing profession rapidly evolves, today’s CMOs and tomorrow’s marketing leaders are expected to balance visionary strategy with precise operational execution.The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on
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Enterprise Performance Management Done Right

An Operating System for Your Organization

by Ron Dimon ...

Series series Wiley CIO
A workable blueprint for developing and implementing performance management in order to improve revenue growth and profit marginsEnterprise performance management (EPM) technology has been rapidly advancing, especially in the areas of predictive analysis and cloud-based solutions. Real Enterprise Performance Management introduces a framework for implementing and managing next-generation ... Read more

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A workable blueprint for developing and implementing performance management in order to improve revenue growth and profit marginsEnterprise performance management (EPM) technology has been rapidly advancing, especially in the areas of predictive analysis and cloud-based solutions. Real Enterprise Performance Management introduces a framework for implementing and managing next-generation
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Transform and Thrive - A step by step guide for successful execution of transformation projects and programs

A step by step guide to successfully executing organization transformation projects and programs'

by Sachdeepak Arora ...

This book is aimed at increasing the success rate of transformation projects and programs. It focuses on providing project management practitioners and business leaders with the qualitative information and knowledge to deliver the envisaged ‘value’ to organizations by successfully executing transformation projects and programs. Organizational transformation projects are among the most challenging ... Read more

$14.99 USD or Free with Kobo Plus

This book is aimed at increasing the success rate of transformation projects and programs. It focuses on providing project management practitioners and business leaders with the qualitative information and knowledge to deliver the envisaged ‘value’ to organizations by successfully executing transformation projects and programs. Organizational transformation projects are among the most challenging
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Marketing Management Essentials You Always Wanted To Know (Second Edition)

by Callie Daum, Vibrant Publishers ...

Series series Self-Learning Management Series
Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing:· An overview of marketing and marketing management· Creating a strategic marketing plan· Performing market research· Creating and maintaining customer relationships and customer valueMarketing Management Essentials You Always Wanted To Know is ... Read more

$9.97 USD or Free with Kobo Plus

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing:· An overview of marketing and marketing management· Creating a strategic marketing plan· Performing market research· Creating and maintaining customer relationships and customer valueMarketing Management Essentials You Always Wanted To Know is
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Never Cold Call Again

Achieve Sales Greatness Without Cold Calling

by Frank J. Rumbauskas Jr. ...

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold ... Read more

$12.00 USD

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold
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Data-Driven Marketing

The 15 Metrics Everyone in Marketing Should Know

by Mark Jeffery ...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing ... Read more

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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing
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B4b

How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

by J.B. Wood, Todd Hewlin, Thomas Lah ...

Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple “make, sell, ship” approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks ... Read more

$10.69 USD or Free with Kobo Plus

Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple “make, sell, ship” approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks
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Retail Store Operations A Complete Guide - 2021 Edition

by Gerardus Blokdyk ...

Own your Retail Store Operations Risk with your Retail Store Operations resource. Be your own consultant: Your Retail Store Operations risk becomes your reward with this book and its accompanying digital resources. Cultivate an in-house knowledge base with the self-assessment that cuts out expensive consultants and gives you a competitive edge.RISK MANAGEMENTAssess Retail Store Operations risks ... Read more

$55.49 USD or Free with Kobo Plus

Own your Retail Store Operations Risk with your Retail Store Operations resource. Be your own consultant: Your Retail Store Operations risk becomes your reward with this book and its accompanying digital resources. Cultivate an in-house knowledge base with the self-assessment that cuts out expensive consultants and gives you a competitive edge.RISK MANAGEMENTAssess Retail Store Operations risks
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Perfect Phrases for Setting Performance Goals

by Douglas Max, Robert Bacal ...

Series series Perfect Phrases Series
Set the bar for outstanding performanceA follow-up to the top-selling Perfect Phrases for Performance Reviews, this book provides managers with phrases and goals that describe expected future performance from their direct reports. A timesaving job aid for any performance review or plan, the book:Makes it easy for managers to set high performance goals for executives, management, or non-managers ... Read more

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Set the bar for outstanding performanceA follow-up to the top-selling Perfect Phrases for Performance Reviews, this book provides managers with phrases and goals that describe expected future performance from their direct reports. A timesaving job aid for any performance review or plan, the book:Makes it easy for managers to set high performance goals for executives, management, or non-managers
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Also available as: Audiobook

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Retail Marketing and Branding

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People who read these also enjoyed

Business Restructuring

The Next CMO

Enterprise Performance Management Done Right

Transform and Thrive - A step by step guide for successful execution of transformation projects and programs

Marketing Management Essentials You Always Wanted To Know (Second Edition)

Never Cold Call Again

Data-Driven Marketing

B4b

Retail Store Operations A Complete Guide - 2021 Edition

Perfect Phrases for Setting Performance Goals

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