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  • The Aural Advantage: Designing Through the Modality Principle

    Audio, Graphics, and the Neurological Proof Against Written Text in Multimedia Learning

    Decades of instructional design in the corporate and academic world have relied on a fundamentally flawed format: displaying a complex graphic on a screen right next to a massive paragraph of explanatory text. Cognitive psychology has definitively proven that this approach actively destroys learning. To optimize comprehension, educators must obey the Modality Principle. Pioneered by Richard Mayer, ... Read more

    $5.99 USD