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“jeff mcpherson”

Showing 1 - 12 of 12 results for “jeff mcpherson”
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  • Honor System Marketing

    Discovering Honesty, Trust and Profit Amongst the Goodness of People

    by Jeff McPherson ...
    A heartwarming snapshot of the horse-and-buggy era? On the contrary -- Jeff Mcpherson reports that honor systems are making a comeback in the 21st century. Drawing on years of personal experience and interviews with dozens of fellow farmers, business owners and customers, he shows how you can make the honor system work to your advantage. Honor System Marketing tells how to adapt honor marketing to ... Read more

    $6.99 USD

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  • Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

    by Joe Pulizzi ...
    “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.”-Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0"How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, ... Read more

    $16.19 USD

  • DEAD TIRED – Pilot Fatigue – Aviation's Insidious Killer

    by Ace Abbott ...
    AN INSIDER'S LOOK AT THE ISSUE OF TIRED PILOTS BY A RETIRED COMMERCIAL PILOTDead Tired reversed equals tired dead, and this reversal stands out as the primary theme of this book, namely the problem of tired pilots who wind up dead.•The issue of tired pilots crashing airplanes is now out of the closet.Unfortunately, it took an ugly accident (Continental Flight 3407 at Buffalo, New York, on January ... Read more

    $1.99 USD or Free with Kobo Plus

  • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales

    by Matthew Paulson ...
    "Matthew has what amounts to a PhD in applied Digital Marketing. Email Marketing Demystified breaks down the exact strategies and tactics you can use to grow and (more importantly) leverage your email list into a long-term asset." - Deacon BradleyWhile many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate ... Read more

    $2.99 USD or Free with Kobo Plus

  • How to market eBooks

    by Royce Kirk ...
    Many authors are taking advantage of the eBook revolution to get their books in front of the public. The problem is that lots of the public can’t see your book. In his book, “How to market eBooks” Royce Kirk covers the basics that all authors of eBooks need to know.This book will start you on the road to exploring marketing and getting your eBook noticed. If you are looking for a textbook on ... Read more

    $2.99 USD

  • President Ronald Reagan's Initial Actions Project

    by White House Staff ...
    When Ronald Reagan took office, he was facing an economic downturn similar to the one our country is currently experiencing. Key members of Reagan’s staff prepared an Initial Actions Project, which takes every branch of government, including Congress, into consideration, and offers a clear and concise blueprint of how Reagan’s economic policies were achieved. As a model for President Obama, who is ... Read more

    $9.99 USD

  • The Complete Marketer

    60 Essential Concepts for Marketing Excellence

    by Malcolm McDonald, Mike Meldrum ...
    What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, ... Read more

    $31.99 USD

  • The Visible Networker

    Book 3: Power Pad, Cards & Web

    by Bette Daoust, Ph.D. ...
    Series Book 3 - The Visible Networker
    This third book in the Visible Networker series helps the reader look at ways to maximize time and effort when it comes to networking. The books is full of tips and ideas including checklists and workbook items to help the reader gain networking success. ... Read more

    $2.18 USD

  • 50 Ways Businesses Can Use Social Media !

    by benoit dubuisson ...
    Social Bookmark Links – Improve sharing by incorporating social bookmark links to yourmost important web pages and/or blog posts.Social Profiles – Build buzz that leads up to the holidays by using your social profiles.People often only start as holidays are happening. Start early and build up the buzz tothe holidays in your social profiles.Good Content – People want to share compelling, inspiring, ... Read more

    $13.59 USD

  • How To Make Money From Social Media

    Facebook, Linkedin, Twitter, Instagram etc

    by friday godwin ...
    This book is written with a step by step guide on how to make money from social media handles while socializing with friends and family. ... Read more

    $8.00 USD

  • Choosing an Advertising Medium

    by Homework Help Classof1 ...
    "Apply research techniques and sources to: 1. Determine the target market for this publication. 2. Reference one product/service that is advertised in the publication. 3. Determine the target market for that specific product. 4. Discuss whether this publication is an appropriate medium to advertise the product/ service. 5. Discuss whether the product/service selected is consistent with the ... Read more

    $5.99 USD

  • The Goodlife Handbook

    Health Wealth Love Happiness

    by D J H ...
    This is the complete life manual. Built to develop the next generation of individuals and the organizations they will lead, across the world. This is the book to unleash your creativity, diversify and increase your income, forge friendships and have the health to enjoy it.I will give you the tools to:Build a successful businessLearn incredibly fastConnect with anyoneDo more, in less timeAchieve ... Read more

    $4.76 USD