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  • Mining Your Own Business

    A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics

    Data mining and predictive analytics are the 21st century’s most valuable new management tools. In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English… what data mining and predictive analytics are why they are such powerful management tools how and when to use them for greatest ... Read more

    $9.99 USD