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Showing 1 - 12 of 12 results for “jaywant singh”
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  • Brand Management

    Principles and Applications for Effective Branding

    by Jaywant Singh, Paurav Shukla ...
    How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook.***Brand Management***combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key ... Read more

    $43.19 USD

  • Brands and Consumers

    A Research Overview

    by Jaywant Singh, Benedetta Crisafulli ...
    Series series State of the Art in Business Research
    Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice.The book fills a ... Read more

    $34.99 USD

  • Consumer Behaviour

    Applications in Marketing

    by Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele ...
    ‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, ... Read more

    $96.29 USD

  • The Routledge Companion to Contemporary Brand Management

    Edited by Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.Original contributions from an international range of established and emerging scholars from Europe, US, Asia ... Read more

    $79.99 USD

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  • Marketing Communications

    A European Perspective

    by Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh ...
    Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding ... Read more

    $38.89 USD

  • The Talent Delusion

    Why Data, Not Intuition, Is the Key to Unlocking Human Potential

    by Tomas Chamorro-Premuzic ...
    'This book shows how to find, attract, develop, motivate, and retain stars. It's full of evidence and provocative ideas to help every talent leader' Dr Adam Grant, Wharton Professor, New York Times bestselling author, Originals and Give and Take'This is the book I want to hand every manager I've ever worked with . . . Every chapter is filled with quotes, findings, and ideas that I want to post on ... Read more

    $4.99 USD

  • Making Questions Work

    A Guide to How and What to Ask for Facilitators, Consultants, Managers, Coaches, and Educators

    by Dorothy Strachan ...
    This book is an invaluable desk reference for facilitators, leaders, coaches and anyone who wants to engage in more effective learning and decision-making conversations. It offers over 1700 rich questions that you can borrow or adapt to improve your inquiry skills, and provides clear frameworks that point to when, where, and why particular questions are most useful. ... Read more

    $50.00 USD

  • The Management of Small and Medium Enterprises

    Edited by Matthias Fink, Sascha Kraus ...
    Series series Routledge Studies in Small Business
    Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in ... Read more

    $67.99 USD

  • Organisational Behaviour

    by Andrzej Huczynski, David Buchanan ...
    If you are a new student in social science, looking for an engaging textbook in Organizational Behaviour that is not confined to traditional academic resources, then this is the right book for you.**Organizational Behaviour,**10th edition by Buchanan and Huczynski, is one of the most established books in the field, ideal for undergraduate, postgraduate, and professional students who do not ... Read more

    $39.59 USD

  • Emotionomics: Leveraging Emotions for Business Success

    by Dan Hill ...
    For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the ... Read more

    $25.19 USD

  • Handbook of Decision Making

    Edited by Paul C. Nutt, David C. Wilson ...
    Series Book 6 - Blackwell Encyclopaedia of Management
    HANDBOOK OF DECISION MAKINGThis handbook offers a state-of-the-art overview of research and theories on decision making in organizations at the strategic level of analysis.Chapters are authored by leading international scholars, with some illustrative case vignettes from practitioners. Each contributor was selected for his/her special knowledge of the field.The Handbook addresses key questions ... Read more

    $94.00 USD

  • Rotman on Design

    The Best on Design Thinking from Rotman Magazine

    Edited by Roger Martin, Karen Christensen ...
    Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer ... Read more

    $44.69 USD