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Creating Competitive Advantage

Give Customers a Reason to Choose You Over Your Competitors

by Jaynie L. Smith, William G. Flanagan ...

In this invaluable guide, a renowned international consultant teaches you how to identify and leverage your company’s competitive advantage to grow your business and stand out from the competition.“Ought to be mandatory reading for all entrepreneurs.”—Miami HeraldWhy should I do business with you . . . and not your competitor?Whether you are a retailer, manufacturer, distributor, or service ... Read more

$9.99 USD

Also available as: Audiobook

In this invaluable guide, a renowned international consultant teaches you how to identify and leverage your company’s competitive advantage to grow your business and stand out from the competition.“Ought to be mandatory reading for all entrepreneurs.”—Miami HeraldWhy should I do business with you . . . and not your competitor?Whether you are a retailer, manufacturer, distributor, or service
... Read more

Also available as: Audiobook
Audiobook

Creating Competitive Advantage

Give Customers a Reason to Choose You Over Your Competitors

by Jaynie L. Smith, William G. Flanagan ...

Narrated by Jaynie L. Smith ...

Unabridged

5 hours 1 min

Why should I do business with you… and not your competitor?Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages and trumpeting them to the marketplace is the most surefire way to close deals, retain clients, ... Read more

$15.99 USD

Also available as: eBook

Why should I do business with you… and not your competitor?Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages and trumpeting them to the marketplace is the most surefire way to close deals, retain clients,
... Read more

Also available as: eBook

Audiobook

Snap Selling

Speed Up Sales and Win More Business with Today's Frazzled Customers

by Jill Konrath ...

Narrated by Jill Konrath ...

Unabridged

6 hours 15 min

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, ... Read more

$24.98 USD

Also available as: eBook

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible,
... Read more

Also available as: eBook
Hunters of Dune

by Brian Herbert, Kevin J. Anderson ...

Series Book 4 - Dune
The seventh book—and part one in the compelling conclusion**—**of Frank Herbert's Dune series, one of the grandest epics in the annals of imaginative literature. Selling millions of copies worldwide, the series is science fiction's answer to The Lord of the Rings, a brilliantly imaginative epic of high adventure, unforgettable characters, and immense scope.Hunters of Dune and the concluding volume ... Read more

$12.99 USD

Also available as: Audiobook

The seventh book—and part one in the compelling conclusion**—**of Frank Herbert's Dune series, one of the grandest epics in the annals of imaginative literature. Selling millions of copies worldwide, the series is science fiction's answer to The Lord of the Rings, a brilliantly imaginative epic of high adventure, unforgettable characters, and immense scope.Hunters of Dune and the concluding volume
... Read more

Also available as: Audiobook
"I Love You More Than My Dog"

Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

by Jeanne Bliss ...

Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen.Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved—you can’t hire a fancy marketing firm to get there. You earn it by how you decide to run your ... Read more

Was $9.99 USD Now $4.99 USD

Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen.Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved—you can’t hire a fancy marketing firm to get there. You earn it by how you decide to run your
... Read more
Hug Your Haters

How to Embrace Complaints and Keep Your Customers

by Jay Baer ...

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Read more

Was $14.99 USD Now $7.99 USD

Also available as: Audiobook

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints.
... Read more

Also available as: Audiobook
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

by Robbie Kellman Baxter ...

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Read more

$19.49 USD

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive
... Read more
Shopper Marketing

How to Increase Purchase Decisions at the Point of Sale

by Ville Maila, Markus Ståhlberg ...

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

$41.39 USD

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful
... Read more
Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

by Brian Burns, Tom Snyder ...

Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and ... Read more

$23.39 USD

Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and
... Read more
Wal-Mart: The Bully of Bentonville

How the High Cost of Everyday Low Prices is Hurting America

by Anthony Bianco ...

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But Wal-Mart’s “everyday low prices” come at a tremendous cost to workers, suppliers, competitors, ... Read more

$4.99 USD

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But Wal-Mart’s “everyday low prices” come at a tremendous cost to workers, suppliers, competitors,
... Read more
Can't Buy Me Like

How Authentic Customer Connections Drive Superior Results

by Bob Garfield, Doug Levy ...

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's ... Read more

$5.99 USD

Also available as: Audiobook

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's
... Read more

Also available as: Audiobook
The Wallet Allocation Rule

Winning the Battle for Share

by Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye ...

Customer Loyalty Isn't Enough—Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is ... Read more

$12.00 USD

Also available as: Audiobook

Customer Loyalty Isn't Enough—Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is
... Read more

Also available as: Audiobook

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Creating Competitive Advantage

Creating Competitive Advantage

People who read these also enjoyed

Snap Selling

Hunters of Dune

"I Love You More Than My Dog"

Hug Your Haters

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Shopper Marketing

Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

Wal-Mart: The Bully of Bentonville

Can't Buy Me Like

The Wallet Allocation Rule

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

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“jaynie l smith”

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