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  • Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt

    by Jaylan Azer ...
    Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, University Of Wales Institute, Cardiff, course: Master of Business Administration - Marketing Management, language: English, abstract: The focus of this research is in the area of the effect of Facebook as an advertising tool in Egypt. Such a study is important in ... Read more

    $19.73 USD

  • Socially Responsible Consumption and Marketing in Practice

    Collection of Case Studies

    Series series Business and Management (R0)
    The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more ... Read more

    $134.09 USD

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    The UN SDGs and the Power of Local Partnerships

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  • Eco-Friendly and Fair

    Fast Fashion and Consumer Behaviour

    Series series Textile Institute Series: Responsibility and Sustainability
    The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices.This book provides a comprehensive overview ... Read more

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    How Innovative Hotels are Transforming the Industry

    This ground-breaking research represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Covering supply chain management, innovative sustainability initiatives, CSR programmes, biologically-respectful tourism and Value Creation, Sustainability in Hospitality: How Innovative Hotels are Transforming the Industry presents valuable ... Read more

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  • Talent Management in Emerging Markets

    Edited by Steve Bluen ...
    While much has been written on talent management in the global context, talent management in emerging markets, and the unique challenges and opportunities it presents, has received little attention in the literature. This book explores these issues through theory, practice and case studies, with contributions from scholars and practitioners based both in emerging markets and in Canada, the United ... Read more

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  • Sustainability in Fashion and Textiles

    Values, Design, Production and Consumption

    There is no doubt that the textile industry – the production of clothing, fabrics, thread, fibre and related products – plays a significant part in the global economy. It also frequently operates with disregard to its environmental and social impacts. The textile industry uses large quantities of water and outputs large quantities of waste. As for social aspects, many unskilled jobs have ... Read more

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  • CSR 2.0

    Transforming Corporate Sustainability and Responsibility

    by Wayne Visser ...
    Series series Business and Management (R0)
    The book examines the evolution and current state of corporate social responsibility (CSR), using a five-stage maturity model: defensive, charitable, promotional, strategic and transformative CSR. The first four stages are dubbed CSR 1.0 and characterise most current CSR practice, while the fifth stage is named CSR 2.0 (also transformative or systemic CSR) and describes emergent and future CSR ... Read more

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  • Design Management

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  • Organizing Sustainable Development

    Series series Routledge Open Business and Economics
    The role and meaning of sustainable development have been recognized in the scientific literature for decades. However, there has recently been a dynamic increase in interest in the subject, which results in numerous, in-depth scientific research and publications with an interdisciplinary dimension. This edited volume is a compendium of theoretical knowledge on sustainable development. The context ... Read more

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