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Top Series in United States

Showing 1 - 12 of 12 results for “jay kandampully”
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  • Service Management and Marketing Principles

    Competing in the Service Economy

    by Jay Kandampully, David J. Solnet ...
    This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success ... Read more

    $54.99 USD

  • Service Management

    The New Paradigm in Retailing

    Edited by Jay Kandampully ...
    Series series Business and Management (R0)
    “Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.”---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University"With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are ... Read more

    $89.09 USD

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  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    by Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Read more

    $118.89 USD

  • Consultancy, Organizational Development and Change

    A Practical Guide to Delivering Value

    by Professor Julie Hodges ...
    Organizations are increasingly investing in consulting capabilities to understand what changes they need to make to keep up the pace with the competition and future-proof their business. Consultancy, Organizational Development and Change is a guide for students and internal and external consultants needing to develop the necessary skills to consult in organizational settings where there is a great ... Read more

    $53.09 USD

  • The Corporate University Handbook

    Designing, Managing, and Growing a Successful Program

    by Mark D. Allen ...
    This comprehensive handbook is a valuable resource for companies of all sizes who are considering (or already developing) enhanced professional learning programs.Often working in conjunction with traditional educational institutions, they boast cream-of-the-crop faculty from the academic and business communities. Once the province of only the largest corporations, corporate universities are fast ... Read more

    $9.99 USD or Free with Kobo Plus

  • Handbook of Improving Performance in the Workplace, The Handbook of Selecting and Implementing Performance Interventions

    Edited by Ryan Watkins, Doug Leigh ...
    Series Book 2 - Handbook of Improving Performance in the Workplace
    HANDBOOK of IMPROVING PERFORMANCE IN THE WORKPLACEVolume 2: Selecting and Implementing Performance InterventionsIn this groundbreaking volume, leading practitioners and scholars from around the world provide an authoritative review of the most up-to-date information available on performance interventions, all presented within a holistic framework that helps ensure the accomplishment of significant ... Read more

    $158.00 USD

  • The Volunteer Management Handbook

    Leadership Strategies for Success

    Edited by Tracy D. Connors ...
    Series Book 235 - Wiley Nonprofit Law, Finance and Management Series
    Completely revised and expanded, the ultimate guide to starting—and keeping—an active and effective volunteer programDrawing on the experience and expertise of recognized authorities on nonprofit organizations, The Volunteer Management Handbook, Second Edition is the only guide you need for establishing and maintaining an active and effective volunteer program. Written by nonprofit leader Tracy ... Read more

    $62.00 USD

  • The Oxford Handbook of Strategic Sales and Sales Management

    Edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy ...
    Series series Oxford Handbooks
    The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the ... Read more

    $48.59 USD

  • Organizational Behavior

    A Management Challenge

    by Linda K. Stroh, Gregory B. Northcraft, Margaret A. Neale, (Co-author) Mar Kern, (Co-author) Chr Langlands ...
    This textbook in Organizational Behavior is appropriate for undergraduate as well as MBA students of management and psychology. Very readable, this textbook, authored by accomplished Management professors, will focus on the latest research in OB. ... Read more

    $57.99 USD

  • The Wiley Guide to Project Organization and Project Management Competencies

    Edited by Jeffrey K. Pinto, Peter W. G. Morris ...
    Series Book 8 - The Wiley Guides to the Management of Projects
    THE WILEY GUIDE TO Project Organization & Project Management CompetenciesA guide to the human factors in project management: knowledge, learning, and maturityTHE WILEY GUIDES TO THE MANAGEMENT OF PROJECTS address critical, need-to-know information that will help professionals successfully manage projects in most businesses and help students learn the best practices of the industry. They contain ... Read more

    $67.00 USD

  • Human Resource Management in the Knowledge Economy

    New Challenges, New Roles, New Capabilities

    by Mark Lengnick-Hall, Cyndy Lengnick-Hall ...
    Offers a fundamentally new conceptual model for the human resource function to meet the challenges of the knowledge economy Provides concrete suggestions for implementing this model, including numerous examples of effective practices from leading-edge firms Synthesizes current thinking on knowledge management and intellectual capital and identifies how human resource management can make a value ... Read more

    $17.99 USD

  • Branding Inside Out

    Internal Branding in Theory and Practice

    Edited by Nicholas Ind ...
    Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and ... Read more

    $41.99 USD