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“jason valant”

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  • Pharmaceutical Product Branding Strategies

    Simulating Patient Flow and Portfolio Dynamics

    by Mark Paich, Corey Peck, Jason Valant ...
    This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, ... Read more

    $255.00 USD