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  • Focus Groups in Social Research

    by Michael Bloor, Jane Frankland, Michelle Thomas, Kate Stewart ...
    Series series Introducing Qualitative Methods series
    There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and ... Read more

    $70.19 USD