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Search Marketing Strategies

by James Colborn ...

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales ... Read more

Was $77.99 USD Now $65.99 USD

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales
... Read more

The Art of Social Media

Power Tips for Power Users

by Guy Kawasaki, Peg Fitzpatrick ...

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, ... Read more

Was $6.99 USD Now $5.99 USD

Also available as: Audiobook

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking,
... Read more

Also available as: Audiobook
Marketing Metrics

The Definitive Guide to Measuring Marketing Performance

by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Read more

$44.99 USD

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity.
... Read more
Podcast Master

by Ben Green ...

Senior multimedia producer at the Guardian, Ben Green, tells you everything you need to know about podcasting.Ben Green has been podcasting for over a decade. He has been responsible for several top podcasts, including Football Weekly, the UK's number one sports podcast, and the Guardian Guide to Running podcast.In Podcast Master, he provides a one-stop insider's guide to everything you need to ... Read more

$9.89 USD or Free with Kobo Plus

Senior multimedia producer at the Guardian, Ben Green, tells you everything you need to know about podcasting.Ben Green has been podcasting for over a decade. He has been responsible for several top podcasts, including Football Weekly, the UK's number one sports podcast, and the Guardian Guide to Running podcast.In Podcast Master, he provides a one-stop insider's guide to everything you need to
... Read more
Selling Techniques

by Mark L Rushworth ...

If you are in sales, then you must invest your time learning new selling techniques, as you learn new techniques, then you will be able to practice on your customers, because they are your guinea pigs when you are testing your sales lines on them,and since you have customers to practice on,it will make your selling go leaps and bounds. ... Read more

$2.29 USD or Free with Kobo Plus

If you are in sales, then you must invest your time learning new selling techniques, as you learn new techniques, then you will be able to practice on your customers, because they are your guinea pigs when you are testing your sales lines on them,and since you have customers to practice on,it will make your selling go leaps and bounds.
... Read more
Mobile Marketing

How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

by Daniel Rowles ...

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into ... Read more

$35.99 USD

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into
... Read more
How To Build Your First Email List In Only 3 days

by Mike Mercadante ...

This is a beginners step-by-step formula that will build your first email list in only 3 days!This formula was created so that it can help the small business that has no email list and is just starting out.What I'm about to share with you will finally give you a solid game plan, and it'll help put an end to that frustrated, helpless feeling you get inside of "What Do I Do Next?"It's designed for ... Read more

Free

This is a beginners step-by-step formula that will build your first email list in only 3 days!This formula was created so that it can help the small business that has no email list and is just starting out.What I'm about to share with you will finally give you a solid game plan, and it'll help put an end to that frustrated, helpless feeling you get inside of "What Do I Do Next?"It's designed for
... Read more
Mastering the New Media Landscape

Embrace the Micromedia Mindset

by Barbara Cave Henricks, Rusty Shelton ...

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Read more

$12.99 USD

Also available as: Audiobook

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show
... Read more

Also available as: Audiobook
Practical Text Analytics

Interpreting Text and Unstructured Data for Business Intelligence

by Dr Steven Struhl ...

Series series Marketing Science
In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective ... Read more

$43.99 USD

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective
... Read more
The Long Tail Theory for Business

Find your niche and future-proof your business

by 50minutes ...

Series Book 26 - Management & Marketing
Find your niche and future-proof your business!This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization• ... Read more

$9.99 USD or Free with Kobo Plus

Also available as: Audiobook

Find your niche and future-proof your business!This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization•
... Read more

Also available as: Audiobook
Content - The Atomic Particle of Marketing

The Definitive Guide to Content Marketing Strategy

by Rebecca Lieb, Jaimy Szymanski ...

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. ***Content - The Atomic Particle of Marketing***goes beyond superficial descriptions of how to produce engaging social media content to offer the ... Read more

$35.99 USD

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. ***Content - The Atomic Particle of Marketing***goes beyond superficial descriptions of how to produce engaging social media content to offer the
... Read more
Kindle Unlimited Subscription: The Benefits and Disadvantages of Kindle Unlimited eBook Subscription

by Fred Rey ...

This book is an educated guide for the people who are having a passion of writing. This immersive book is a true guide that is containing almost all of the information regarding what kindle actually is? How you can pop up your writing profession on to the kindle? And what are the advantages and disadvantages of kindle unlimited book subscription?This enchanting book is particularly emphasizing ... Read more

$5.99 USD or Free with Kobo Plus

This book is an educated guide for the people who are having a passion of writing. This immersive book is a true guide that is containing almost all of the information regarding what kindle actually is? How you can pop up your writing profession on to the kindle? And what are the advantages and disadvantages of kindle unlimited book subscription?This enchanting book is particularly emphasizing
... Read more

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“james colborn”

Search Marketing Strategies

People who read this also enjoyed

The Art of Social Media

Marketing Metrics

Podcast Master

Selling Techniques

Mobile Marketing

How To Build Your First Email List In Only 3 days

Mastering the New Media Landscape

Practical Text Analytics

The Long Tail Theory for Business

Content - The Atomic Particle of Marketing

Kindle Unlimited Subscription: The Benefits and Disadvantages of Kindle Unlimited eBook Subscription

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